Penerapan Analisis SWOT dan Five Forces Porter Sebagai Landasan untuk Merumuskan Strategi Pemasaran dalam Meningkatkan Laba Perusahaan (Studi Pada Tin Panda Collection di Kabupaten Magelang)

Meftahudin, Meftahudin; Putranto, Agus; Wijayanti, Ratna

doi:10.32500/jematech.v1i1.209

Cited by 11 publications

(12 citation statements)

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“…Based on previous research relevant to this study by Jaya & Yuliarmi, (2019;Meftahudin et al, (2018); Oktamala et al, (2021) ;Syaiful, (2020);Yasril et al, (2019). Researchers found that with the competitive strategy applied, the conclusions drawn have not been discussed in detail.…”

Section: Introductionmentioning

confidence: 93%

Competitive Strategies in The Lodging Service Sector : Five Porter Analyses And Case Study SWOT Analysis

Birru¹,

Sudarmiatin

Hermawan

2022

JBMR

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Booking lodging services using online applications is a strategy used by companies in marketing their services. One of the lodging booking platforms is RedDoorz and OYO. Along with the emergence of this technology and information, causing every innkeeper to have a competitive strategy. This study aims to determine the product differentiation strategy, the competitive strategy with porter's five forces analysis, the company's condition using SWOT analysis, and customer satisfaction with the SERVQUAL dimension in lodging services Malang. The research subjects are lodging services in Malang that market their products using the RedDoorz and OYO platforms. The subjects of this research include Omega Guest House, Bunga Cengkeh Homestay, Aurila Homestay, and Kina Family Residence. Data were analyzed descriptively qualitatively with Porter's Five Forces analysis, SWOT analysis and SERVQUAL dimensions. The study results indicate that the lodging service sector in Malang is almost entirely only implementing a differentiation strategy based on price and service. The SWOT analysis results show the second quadrant point, strategy diversification, which means this position proves that a business is strong but faces big challenges during the Covid-19 pandemic. So you have to prepare a business strategy that has been prepared based on the results of the company's SWOT analysis. Business owners in the field of services such as lodging in Malang must give full attention to customers because when the level of satisfaction is high it will not rule out the possibility, the visitor will return at another time, this full attention is called service quality or SERVQUAL

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Section: Introductionmentioning

confidence: 93%

Competitive Strategies in The Lodging Service Sector : Five Porter Analyses And Case Study SWOT Analysis

Birru¹,

Sudarmiatin

Hermawan

2022

JBMR

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“…Porter's Five Forces merupakan metode analisis yang diciptakan oleh Michael Porter untuk mengkaji persaingan industri bagi suatu usaha, sebagai salah satu upaya untuk menyusun strategi bersaing dengan kompetitor lainnya. Perusahaan yang bersaing di persaingan sempurna akan menekan tingkat hasil pengembalian modal (rate of return on invested capital) kepada tingkat pengembalian dasar yang bersaing secara terus menerus (Meftahudin et al, 2018). Porter's Five Forces digunakan untuk menggambarkan seberapa tinggi profitabilitas suatu industri secara keseluruhan.…”

Section: Porter's Five Forcesunclassified

Peningkatan Kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) Kluster Makanan Kering di Kabupaten Cianjur

Meisyana¹,

Riady²,

Abigeyl³

et al. 2022

JPMWP

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Usaha mikro, kecil, dan menengah mempunyai tingkat kontribusi yang tinggi terhadap perekonomian Indonesia, dikarenakan jumlahnya yang tinggi apabila dibandingkan dengan seluruh usaha yang bergerak. Dari seluruh bidang usaha yang ditekuni oleh UMKM, sektor makanan dan minuman mempunyai kontribusi tinggi dengan prospek yang baik, khususnya usaha yang berlokasi di Cianjur. Pandemi corona telah memberikan dampak terhadap UMKM sehingga membutuhkan pendampingan agar usaha dapat bertahan atau berkembang. Tujuan pengabdian ini adalah untuk mengidentifikasi permasalahan dari satu usaha berskala mikro, serta menciptakan model strategik. Metode yang digunakan adalah metode observasi dan pendampingan terhadap satu usaha kecil. Hasil temuan dari pengabdian ini menunjukkan bahwa aspek manajemen usaha tersebut membutuhkan perkembangan, dengan fokus utama pada aspek internal strategik sebagai faktor pendukung untuk aspek manajemen lainnya. Tujuan akhir program pengabdian ini untuk meningkatkan kinerja usaha serta menciptakan pertumbuhan berkelanjutan, mitra dari usaha perlu mempunyai tujuan dan motivasi untuk emngembangkan seluruh aspek usahanya, dengan model perkembangan yang terdiri dari rancangan aksi, perkembangan kegiatan internal dan eksternal usaha, serta pelatihan sumber daya manusianya.

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“…The results of the environmental analysis that have been mapped will be the basis of the SWOT analysis [18], [19]. By defining the company's strengths, you will know what strengths the company has to be able to continue and maintain the business.…”

Section: Swot Analysismentioning

confidence: 99%

Stages of Using Ward and Peppard Methods in Information System Strategic Planning

Prawiyogi

Anwar

2021

ADI Journal on Recent Innovation (AJRI)

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In an organization, there are three main targets for the application of information systems and information techniques that will be applied. In the information management process, automation is needed. This will help work efficiency. It is necessary to fulfill the need for information that will be used in decision making in management to increase effectiveness. There needs to be a change in the style and way of doing business in the company in order to increase competitiveness with competing companies. The goals or goals of a company and strategies in IT will enable us to achieve the 3 targets above, therefore it is necessary to have the right organizational business strategy that leads to the company's goals, as well as support that comes from designing IT infrastructure that is in accordance with the organization's business strategy in IT strategy.An understanding of the organization's business strategy needs to be mastered in order to be able to develop an appropriate IT strategy so that it can be a supporter of achieving the company's vision and mission. The ward and peppard methodologies will be used in the explanation of the following IT/IS strategic planning stages.

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Penerapan Analisis SWOT dan Five Forces Porter Sebagai Landasan untuk Merumuskan Strategi Pemasaran dalam Meningkatkan Laba Perusahaan (Studi Pada Tin Panda Collection di Kabupaten Magelang)

Cited by 11 publications

References 0 publications

Competitive Strategies in The Lodging Service Sector : Five Porter Analyses And Case Study SWOT Analysis

Competitive Strategies in The Lodging Service Sector : Five Porter Analyses And Case Study SWOT Analysis

Peningkatan Kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) Kluster Makanan Kering di Kabupaten Cianjur

Stages of Using Ward and Peppard Methods in Information System Strategic Planning

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