Talent management and Employee Engagement have been studied extensively in management literature in the last ten years, both concepts have become a field of interest. Therefore, this study explores the impact of employee engagement as a mediator on the relationship between talent management and organizational performance. The reason for doing this research is that most of the studies have studied the relationship between talent management directly on organizational performance and have not included employee engagement as a mediator. Midwives were selected as samples since their talents can further enhance the professional ability of midwives in carrying out their duties: to save mothers and children during childbirth.
Penelitian ini bertujuan untuk mengetahui pengaruh status sosial ekonomi orangtua dan pendidikan kewirausahan terhadap minat berwirausaha mahasiswa di Universitas Negeri Makassar. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan korelasi. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dokumentasi dan penyebaran angket (kuisioner). Populasi dalam penelitian ini sebanyak 360 mahasiswa Universitas Negeri Makassar yang menjadi peserta dan telah mengirimkan proposal Program Kreativitas Mahasiswa (PKM) Kewirausahaan pada tahun 2016-2018 dan sampel sebanyak 72 mahasiswa. Teknik analisis yang digunakan yaitu regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara simultan status sosial ekonomi orang tua dan pendidikan kewirausahaan berpengaruh signifikan terhadap minat berwirausaha mahasiswa. Sedangkan secara parsial, pendidikan kewirausahaan berpengaruh terhadap minat berwirausaha mahasiswa namun untuk status sosial ekonomi orang tua menunjukkan tidak adanya pengaruh terhadap minat berwirausaha mahasiswa.
This study aims to (a) describe the problems faced by SMEs during the Pandemic and the capacity of SMEs in solving these problems (b) analyze the survival strategy of SMEs in order to survive during the pandemic. This type of research is a qualitative case study. The research location is in Malang Raya, which includes the city of Malang, Malang district and the city of Batu, East Java. The research subjects were 30 business managers of fashion SMEs in Malang, consisting of 10 owners and 20 employees. Collecting research data through interviews, observation and documentation. Data analysis uses SWOT analysis which includes strengths, weaknesses, opportunities and threats. The results showed that the problem faced by fashion MSME actors during the Covid 19 pandemic in Greater Malang was the decline in the number of sales until some went out of business. Most of the fashion MSME managers have not been able to operate digital marketing, so they still hope that consumers will come to buy directly to the store. Survival strategies are recommended for MSMEs to survive during the pandemic: a) Adaptation to changes in people's behavior during the pandemic. (b) Increasing mastery of technology both through training and self-study (c) Expanding target consumers from offline market to offline and online. (d) Adding online marketing networks through resellers in the marketplace, (e) Diversifying products, both main and additional products according to community needs during the pandemic
Booking lodging services using online applications is a strategy used by companies in marketing their services. One of the lodging booking platforms is RedDoorz and OYO. Along with the emergence of this technology and information, causing every innkeeper to have a competitive strategy. This study aims to determine the product differentiation strategy, the competitive strategy with porter's five forces analysis, the company's condition using SWOT analysis, and customer satisfaction with the SERVQUAL dimension in lodging services Malang. The research subjects are lodging services in Malang that market their products using the RedDoorz and OYO platforms. The subjects of this research include Omega Guest House, Bunga Cengkeh Homestay, Aurila Homestay, and Kina Family Residence. Data were analyzed descriptively qualitatively with Porter's Five Forces analysis, SWOT analysis and SERVQUAL dimensions. The study results indicate that the lodging service sector in Malang is almost entirely only implementing a differentiation strategy based on price and service. The SWOT analysis results show the second quadrant point, strategy diversification, which means this position proves that a business is strong but faces big challenges during the Covid-19 pandemic. So you have to prepare a business strategy that has been prepared based on the results of the company's SWOT analysis. Business owners in the field of services such as lodging in Malang must give full attention to customers because when the level of satisfaction is high it will not rule out the possibility, the visitor will return at another time, this full attention is called service quality or SERVQUAL
The development of technological knowledge of SMEs is increasing, and the dynamics in the global economy had a significant effect on SMEs. SMEs need to expand their market share to expand in international markets. This research examined the effects of brand awareness and perceived quality on the internationalization process of SMEs that were carried out on 367 SMEs in Madura. The research results indicated that the brand awareness variable had no significant effect on the internationalization process of SMEs. The significance value was more significant than 0.05, namely 0.079 > 0.05, and had a smaller tcount than ttable, namely 1.760 < 1.966. Meanwhile, the perceived quality variable had a significant effect on the internationalization process of SMEs because the significance value obtained was smaller than 0.05, namely 0.000 < 0.05, and had a greater tcount than ttable, namely 8.671 > 1.966. The variables of brand awareness and perceived quality simultaneously had a significant effect on the internationalization process of SMEs. Based on the results of the F-test on the comparison between Fcount > Ftable, the Fcount was 61.817, or more significant than Ftable, 3.01. The analysis results showed that the magnitude of the effects of brand awareness and perceived quality on the internationalization process of SMEs was only 24.9%. The remaining 75.1% might be affected by variables not mentioned in this research.
Small and medium-sized enterprises (SMEs) are increasingly considering international expansion as one of the sustainable growth strategic options. This study aims to reveal how the effect of internationalization as a moderator of SMEs size, age, and other financial determinants toward investment opportunity set of SMEs that listed on the Indonesia Stock Exchange (IDX) from 2006 to 2020. Market to book asset ratio used as a proxy of investment opportunity set of SMEs. This study is one of the most important in the context of Indonesian SMEs as there were limited previous studies that have explored the internationalization factor. A total of 102 SMEs companies with 156 data observations were studied. A moderation regression analysis was used to test whether the determinants of the investment opportunity set were statistically significant. Surprisingly, the study found that the degree of internationalization has a moderating effect that weakens the relationship between SMEs age and size on investment opportunities set (market value ratio).
Most SME owners have understood the importance of several strategies to run their business more professionally. Financial literacy, technological literacy and supply chain practice are some of the important strategies to maintain the sustainability of SMEs. The research was conducted in Indonesia, in the East Java region whereas a developing country, SMEs are the backbone of the economy because most of the people are involved in this sector. The research sample was taken from data recorded at the Export Center office, and as many as 485 SME owners were involved in this study. Quantitative analysis using SEM-PLS analysis found that financial literacy, technological literacy, and supply chain practice contributed positively and significantly to the sustainability of SMEs. If SME owners are aware and understand the importance of financial literacy and are supported by technological literacy and strengthened by supply chain practice, then the opportunity for SMEs to run their business in a sustainable manner is even greater.
This study is aimed at exploring the factors that encourage the use of social media marketing in Café & Resto sector, as well as to find out its benefits. Using a descriptive exploratory research approach, an online survey was conducted at Café & Resto sector in Malang City Indonesia. The samples were selected using convenience sampling technique, the respondents were asked to fill out a Google Form which was sent to their social media addresses. A total of 300 cafes and restaurants have been contacted through their social media accounts, which corresponded to 106 respondents. The results showed that the main factors considered by Café & Resto companies in choosing social media marketing were to introduce products to consumers, as the majority of consumers were social media users, to increase the popularity of businesses, and to share information with consumers. Additional factors are the encouragement of competitors who also use social media, and low cost. The main benefits obtained from the use of social media marketing are increased communication with customers, brand awareness and brand image, new customer acquisition, savings in promotional costs, increased sales, and ability to manage dissatisfaction (customer service and feedback). This study has limitations, the number of respondents involved is limited, further research is needed with a wider sample. In addition, further research can be developed by testing the effectiveness of using each social media channel, because each social media channel has different user characteristics and goals.
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