Penentuan Strategi Pemasaran Produk 'Darma Karya' Dengan Menggunakan Analisis Grand Matrix Swot

Feriyanto, Nur

doi:10.20885/ajie.vol2.iss1.art5

Cited by 7 publications

(5 citation statements)

References 1 publication

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“…( 3)Dividend policy is a decision taken by company management to share cash dividends by looking at the amount of retained earnings and the company's cash availability. Dividend policy is proxied by the Dividend Payout Ratio (DPR) (Yendrawati & Adhianza 2013). The DPR is a proxy for measuring company policy to pay dividend payout to the firm value (Brigham & Joel 2011).…”

Section: Method Data and Analysismentioning

confidence: 99%

Investment opportunity set, dividend policy, company’s performance, and firm’s value: Some Indonesian firms evidence

Resti

Purwanto

Ermawati

2019

Jurnal Keuangan Dan Perbankan

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The availability of investment opportunity set at state-owned companies and the dividend policy taken by state-owned company management should be signals in the company's efforts to improve performance. Therefore, both the Investment Opportunity Set (IOS) and dividend policy can be factors driving corporate performance. Thus, state owned-companies can further enhance firm value. We examined the effect of the IOS and dividend policy on company performance and firm value. The sample used in this study was the state-owned company listed at the Indonesia Stock Exchange and observed for 5 years, from 2013 to 2017. Data were collected using a purposive sampling method. This study had 13 sample companies that were processed using the panel data regression method. We found the first result revealed that dividend policy had a positive effect on company performance, which had a positive effect on firm value. Besides, the IOS was observed to have a positive impact on firm value. The second result showed that the IOS did not affect the company's performance, and dividend policy did not influence the firm's value. Thus, those results proved that the company's performance could provide a signal to the firm's value.

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Section: Method Data and Analysismentioning

confidence: 99%

Investment opportunity set, dividend policy, company’s performance, and firm’s value: Some Indonesian firms evidence

Resti

Purwanto

Ermawati

2019

Jurnal Keuangan Dan Perbankan

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“…Harapan dari penjualan online ini dapat memperluar saluran pemasaran dan meningkatkan brand sehingga dapat meningkatkan penjualan yang lebih besar. Pemasaran merupakan suatu proses yang sangat penting dalam pengembangan sebuah usaha (Purwanti, 2012;Feriyanto, 2017).…”

Section: Praktek Pelaksanaan Kegiatan Pengabdianunclassified

Pendirian Koperasi Kelompok Usaha Bersama (Snack ) Dusun Kasihan RT 6 Tamantirto Kabupaten Bantul D.I. Yogyakarta

Zakiy

Wardana

Vebrynda

2020

ETHOS : Jurnal Penelitian dan Pengabdian kepada Masyarakat

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Abstract. This program aims to empower and develop the potential of the community, especially in terms of empowering and improving the community's economy in the Kasihan hamlet. The resulting output is the formation of a Joint Business Group (KUB) in the hamlet of Kasihan RT.6, products that can be marketed to a wider area, packaging that meets attractive product standards and branding, markets and manages their businesses well. In addition, the initiation of the formation of Sharia cooperatives is also one of the outcomes of this program. Another outcome of this program is the results of reporting can be disseminated and published in scientific journals / proceding. As the target of this service is the Kasihan hamlet community group that already has a cake and snack business. This partner was chosen because the problems they have can be integrated between KUB and business financing in the Syariah Cooperative. To achieve the success of this activity, the method used is a practical packaging and marketing discussion and training by instructors who are experts in marketing management, as well as initiating the formation of cooperatives with socialization on Sharia Cooperatives. The steps taken include the preparation and implementation phases through observation, preparation of training materials, scheduling training time, Sharia Cooperative socialization, training and assistance, monitoring and final report.Keywords: Kasiha Hamlet, KUB Snack, Sharia Cooperative, PKM, UMYAbstrak. Program ini bertujuan untuk memberdayakan dan mengembangkan potensi masyarakat, khususnya dalam hal pemberdayaan dan peningkatan ekonomi masyarakat di dusun Kasihan. Luaran yang dihasilkan adalah terbentuknya Kelompok Usaha Bersama (KUB) di dusun Kasihan RT.6, produk yang dapat dipasarkan ke daerah yang lebih luas, pengemasan yang memenuhi standard dan branding produk yang menarik, memasarkan serta memanajemen usahanya dengan baik. Selain itu, inisiasi pembentukan koperasi Syariah juga merupakan salah satu luaran dari program ini. Luaran lain dari program ini adalah hasil pelaporan dapat diseminarkan dan dipublikasikan dalam jurnal/proceding ilmiah. Sebagai sasaran pengabdian ini adalah kelompok masyarakat dusun Kasihan yang telah memiliki usaha kue dan snack. Mitra ini dipilih karena permasalahan yang dimiliki dapat diintegrasikan antara KUB dengan pembiayaan usaha di Koperasi Syariah. Untuk mencapai keberhasilan kegiatan ini, metode yang digunakan adalah diskusi dan pelatihan praktis pengemasan dan pemasaran oleh instruktur yang ahli dalam amanajemen pemasaran, serta menginisiasi terbentuknya koperasi dengan sosialisasi tentang Koperasi Syariah. Adapun langkah-langkah yang ditempuh meliputi tahap persiapan dan tahap pelaksanaan melalui observasi, penyiapan materi pelatihan, mengagendakan waktu pelatihan, sosialisasi Koperasi Syariah, pelatihan dan pendampingan, monitoring dan laporan akhir. Kata Kunci: Dusun Kasiha, KUB Snack, Koperasi Syariah, PKM, UMY

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“…Selanjutnya, penentu strategi organisasi menggunakan informasi ini untuk memaksimalkan kekuatan, memanfaatkan peluang, meminimalisasi kelemahan yang ada dalam organisasi, dan menekan dampak ancaman yang timbul dari luar organisasi (Noya et al, 2014). Beberapa penelitian terdahulu telah menggunakan analisis SWOT untuk merumuskan strategi pemasaran diantaranya (Feriyanto, 2017;Putra, D.P. & Anwar, 2018;Rahmayati, 2015;Reskiana & Lawelle, 2019;Suhartini, 2012;Yuniarti et al, 2013).…”

Section: Pendahuluanunclassified

Pendampingan dalam Implementasi Strategi Pemasaran Produk Olahan Susu Sapi

Garside

Amallynda

2020

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Usaha Bunda is a small home industry producing several cow’s milk processed products located at Maron village, Pujon Kidul, Malang. The challenge faced by this owner is the marketing aspect to define the right marketing strategy to expand the coverage and increase competitiveness. The goal of this community dedication is to help formulating and implementing the marketing strategy for the Usaha Bunda home industry. The approach is advocation in the form of assistance. Several strategy proposed was consignation with several gift shops and tourist attraction, redesign the product packaging, and creating an online shop. The outcome of assistance in marketing strategy implementation was the owner’s better understanding on the knowledge and skill of product packaging and online marketing. Additionally, the owner also confirmed that there has been an omzet increase of 1.5 to 2 times as the result of the new packaging. The online shop opened at Tokopedia marketplace also helps to expand the product promotion and market coverage without geographical and time limitation.

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Penentuan Strategi Pemasaran Produk 'Darma Karya' Dengan Menggunakan Analisis Grand Matrix Swot

Abstract: Small Medium Entreprises (SMEs

Cited by 7 publications

References 1 publication

Investment opportunity set, dividend policy, company’s performance, and firm’s value: Some Indonesian firms evidence

Investment opportunity set, dividend policy, company’s performance, and firm’s value: Some Indonesian firms evidence

Pendirian Koperasi Kelompok Usaha Bersama (Snack ) Dusun Kasihan RT 6 Tamantirto Kabupaten Bantul D.I. Yogyakarta

Pendampingan dalam Implementasi Strategi Pemasaran Produk Olahan Susu Sapi

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