Organizational Use of a Media Campaign Booklet to Encourage Parent–Child Communication about Waiting to Have Sex

Gard, Jennifer; Kan, Marni; Jones, Sarah Bruyn; Williams, Janine; Evans, William B.; Davis, Kevin

doi:10.1080/15245004.2011.547143

Cited by 3 publications

(2 citation statements)

References 25 publications

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“…In another case, patients in the pilot study were satisfied with the re-designed booklet. Practitioners reported that its use in consultations enabled change implementation and facilitated patients' understanding of connections between lifestyle and health outcomes [14]. Staff identified useful elements of the booklet and made suggestions for dissemination in line with prior research.…”

Section: Results and Analysismentioning

confidence: 99%

Pocket Book to Enhance Knowledge and Attitude Regarding Prevention of Soil-transmitted Helmint

Sofiana

Ayu

2017

IJERE

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<p>Indonesia, being a tropical area with high humidity, is a source of proliferation of worms. Soil-Transmitted Helminths infection is widespread in all rural and urban areas. Children who are infected usually experience lethargy, pallor or anemia, weight loss and listlessness, as well as decreasing their learning concentration and productivity. Prevention effort to reduce the incidence of Soil-Transmitted Helminths infection is conducted by providing the information on Soil-Transmitted Helminths infection. Health promotion cannot be separated from media because messages delivered through media can be more interesting and easier to understand. The purpose of this study is to determine the effectiveness of a pocket book to increase preventive behavior for Soil-Transmitted Helminthes Infections. This type of research was a quasi-experimental study. The samples of this study were all elementary school infected students in grades 3, 4, and 5 with a package of interventions for the provision of a pocket book. The effectiveness of the pocket book is determined by using the t test. There are differences between the mean of knowledge and attitude, but the mean of behavior of Soil -Transmitted Helminths Infection before and after the pocket book is similar.</p>

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Section: Results and Analysismentioning

confidence: 99%

Pocket Book to Enhance Knowledge and Attitude Regarding Prevention of Soil-transmitted Helmint

Sofiana

Ayu

2017

IJERE

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“…Booklet, a small printed booklet used for sharing information, including health, has been able to demonstrate its function in increasing knowledge of reproductive health (Gard et al, 2011). This booklet can be used as an eBook or converted to a digital flipbook appearance to make it more interesting.…”

Section: Limited Field Testmentioning

confidence: 99%

Digital Flipbook Media as a Media for Health Promotion in Youth: Research and Development

Wibowo¹,

Gustina²,

Ayu³

et al. 2019

International Journal of Educational Research Review

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Digital Flipbook is one of the multimedia-based media that is recommended to be developed because it can be accessed with gadgets or laptops. This research is Research and Development level 4, which is researching and testing in creating new products. Researchers developed the Digital Flip Book with the title Me: Teenagers and My Health. The purpose of developing this media is to increase the knowledge and attitudes of adolescents after reading the Digital Flipbook. This media design is a cover page, content (introduction to adolescent reproductive health situations, adolescent definitions, risk behaviors in adolescents which consists of understanding, impact, and prevention of premarital sex, violence, and early marriage), and improving adolescent reproductive health. The results of media development from media experts said that based on the assessment aspects, namely simplicity, cohesiveness, emphasis, balance, shape and color, the results obtained 91.67%. The media to be used must be simple, easy to use on a gadget or laptop and balanced color combination. Material expert assesses 97.22%. The language used in media must be easily understood, not a textbook, by the target of adolescents. Thus, a digital flipbook entitled "Me: Teenagers and My Health" is suitable for use in health promotion among adolescents and further field testing. This media has been tested on target, with the result that knowledge is good as much as 51.9% and a positive attitude as much as 59%. Thus, the media has been used. However This process affects the output of learning using the application as a medium for health promotion for adolescents.

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Where Is the Toothpaste? A Systematic Review of the Use of the Product Strategy in Social Marketing

Edgar

Huhman

Miller

2016

Social Marketing Quarterly

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The product strategy is a cornerstone of the product, price, place, and promotion (four Ps) of the marketing mix that has undergone significant scrutiny and critique. This study sought to conduct a systematic review of the peer-reviewed literature to better understand how product has been conceptualized and operationalized over multiple decades. Application of inclusion criteria resulted in a sample of 88 articles published from 1973 to 2015, representing work in 18 different countries in North America, Asia, Africa, Europe, and Oceania. Content analysis showed that authors offering formal definitions of product have placed heavy emphasis on conceptualizing the product P as the prescribed behavior for the target audience in a social marketing initiative. Analysis of the operationalization of product strategies revealed more balance across the literature in thinking about product as beneficial outcomes and tangible goods as well as behaviors. Discussion focuses on consideration of the findings in the context of the call from several thought leaders in recent years to steer away from talking about the product as behavior and concentrate more on goods, services, and product features. The results also inspire discussion about the future utility of conceptualizing product within a three-tiered frame of actual, core, and augmented products.

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Organizational Use of a Media Campaign Booklet to Encourage Parent–Child Communication about Waiting to Have Sex

Cited by 3 publications

References 25 publications

Pocket Book to Enhance Knowledge and Attitude Regarding Prevention of Soil-transmitted Helmint

Pocket Book to Enhance Knowledge and Attitude Regarding Prevention of Soil-transmitted Helmint

Digital Flipbook Media as a Media for Health Promotion in Youth: Research and Development

Where Is the Toothpaste? A Systematic Review of the Use of the Product Strategy in Social Marketing

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