New Holistic Strategy of Sustainable Rural Development Management-Experience from Indonesia: A PESTEL-SOAR Analysis

Abstract

This article offers a new strategy of holistic rural development by utilizing the external strengths of the rural and the internal strength based on the experience of one of the rural in Indonesia that has been succeeded in turning the rural from the poorest into the best in the national rank. The successful formula is associated with the role of village leaders in benefiting opportunities from the existing external-internal aspects. To capture more holistic development phenomena including political, economic, social, technological, environmental and legal phenomena while generating new bottom-up strategies, the study uses PESTEL and SOAR analysis. This study found that the first condition for rural development in Indonesia is the development of village leadership management strength in holistically managing the potential and opportunities of external and internal villages. It changes the fundamental paradigm that holistic rural development must be seen as a whole (the village can take advantage of the existing external-internal strengths) partially (the village only focuses on utilizing the village's internal strength utilization agricultural potential). Through the PESTELs-SOAR analysis approach, the strategy offered becomes more rational and comprehensive in sustainable rural development by collaborating the village bottom-up strategy approach while still considering prevailing external conditions (more top-down).

Society 5.0; Tuntutan Strategi Pendidikan Entrepreneurship di Pesantren Melalui SOAR Analysis

“…Data yang sudah dikumpulkan selanjutnya dianalisis guna membahas strength (kekuatan), opportunity (peluang), aspirations (aspirasi), dan result (hasil) yang disajikan dalam bentuk tabel SOAR (Muhardi et al 2020;Rashidi et al 2017).…”

Urban buildings sustainable adaptive reuse into tourism accommodation establishments: a SOAR analysis

“…It does so by directing attention toward existing strengths (with a focus on strengths and opportunities in the present) and envisioning future outcomes (centering aspirations and results for the future). Notably, SOAR analysis has witnessed a substantial increase in its application within the context of formulating strategies and action plans for sustainable tourism development [123][124][125][126].…”

Participatory Sustainable Village Development Within the Bukit Rimbang Bukit Baling Wildlife Reserve Area in Kampar Regency

“…Based on the identification of the variables/attributes that determine the sustainability of village development in the Bukit Rimbang Bukit Baling Wildlife Reserve area in Kampar Regency, 15 variables/attributes have been found that have leverage. These variables/attributes include (1) amenity resources, (2) village community awareness of the environment, (3) population emigration, (4) culture and education, (5) community empowerment, (6) level of village community financial literacy, (7) village electrification, (8) the role of BUMDesa and BUMDesa Bersama, (9) basic service facilities and infrastructure, (10) village connectivity, (11) utilization of communication tools and the internet, (12) land cases, (13) government commitment to financing village development, (14) policies to minimize land conversion, and (15) integration and synergy of village development. Furthermore, based on these variables, a participatory prospective analysis was carried out involving village development stakeholders in the Bukit Rimbang Bukit Baling Wildlife Reserve area in Kampar Regency which resulted in an agreement that the dominant variables that have influence and dependency in increasing village development include (1) Village connectivity, (2) Basic service facilities and infrastructure, (3) community empowerment, (4) Amenity resources, (5) integration and synergy of village development.…”

“…The sense of togetherness, kinship, and cooperation that is still strong in the village community is a source of local wisdom for village development [7]. The village's internal and external potentials and opportunities must be managed holistically [8].…”