Motivations and Experiences of Whitewater Rafting Tourists on the Ocoee River, USA

Abstract

This study explored the relationships that adventure motivations have with adventure experiences (i.e. emotional response and place attachment) and behavioral outcomes (i.e. revisit intention and word-of-mouth). Based on 690 surveys collected from whitewater rafters at the Ocoee River in Tennessee, structural equation modeling revealed that thrill and nature motivations led to a positive affective response towards the adventure activity, which led to an attachment to the adventure destination and positive behavioral outcomes and that perceived risk was a significant moderator between thrill and affective response. These findings will assist marketers in promoting the activities and locations to attract more adventure tourists. RESULTS Measurement modelConfirmatory factor analysis was conducted with eight factors and 29 items. The CFA showed good model fit: χ 2 = 1030.972, df = 343, CFI = .967; NNFI = .952 and Motivations and Experiences of Whitewater Rafting Tourists 261

Whitewater Rafting and Kayaking Deaths in Colorado: Increasing Preventative Measures by Understanding Risk Factors

“…A recent study of 690 surveys of individuals taking part in these excursions have indicated that thrill and nature motivations lead to a positive affective response towards whitewater rafting and kayaking, which leads to an attachment to the adventure destination and positive behavioral outcomes. The study also revealed that perceived risk is a significant moderator between thrill and this affective response (4). It would stand to reason that by offering the opportunity to traverse more difficult rapids, it would increase the individual's experience and increase the chances to become a whitewater enthusiast, specifically through those companies offering a greater “thrill value” with less strict criteria.…”

Determinan Loyalitas Wisatawan Pada Wisata Bahari

“…Penelitian-penelitian terdahulu telah banyak diakukan terkait dengan pengalaman wisatwan seperti (Amoa et al, 2017;Beckman et al, 2017;Chen dan Rahman, 2018;Roza., 2017), begitu juga terkait dengan nilai yang dihubungkan dengan loyalitas (Kyoungjin dan Graham, 2012;Ali et al, 2018;Castellanos-Verdugo et al 2016;Chen dan Chen, 2010;Chen dan Rahman, 2018;Prebensen et al, Woo, 2013;Sthapit dan Coudounaris, 2018), namun penelitian lain menunjukkan hasil berbeda, dengan menggunakan variabel multi dimensional baik brand experience maupun brand loyalty, diketahui brand experience (sensory experience, behavioral expereince) tidak berpengaruh terhadap brand loyalty (WOM, repurchase intention). Penelitian lain oleh Quan et al (2020), menunjukkan bahwa E-brand experience tidak berpengaruh terhadap E-brand loyalty, sehingga penelitian hubungan antara brand experience terhadap brand loyalty masih terdapat ketidak jelasan hubungan tersebut.…”

Destinasyon Pazarlaması Bağlamında Balon Turizminin Deneyimsel Yönleri

“…should be researched (Allan, 2016;Guzel, 2014). Moreover, in the literature review, it is seen that the relevant literature has various adventure experience-based studies which are focused on mostly on diving, whitewater rafting, river, scuba divers, sea kayakers, canoeing (Beckman et. al, 2017;Cheng and Tsaur, 2012;Varley, 2011;Dimmock, 2009;Schreyer and Roggenbuck, 1978).…”