The devolepment of internet made the brand community move to online activities by using a social media chat group platform. This study aims to examine the relationship between social networking and brand trust on brand loyalty in online brand community. Data were collected through a questionnaire of 150 respondents. Through SEM analysis (PLS), the results show that social networking has a positive effect on brand trust and trust mediates the relationship between social networking and brand. This finding implies that brand community must pay attention to social networking activities that can increase brand trust and brand loyalty. Companies and communities need to think about how to develop strong relationships and bonds between members so that members feel the value of the brand and build strong commitment with the brand Key words: Online-based brand community, social networking, brand trust, brand loyalty, partial least square

Managers of tourist destinations are currently trying to offer attractions and attractive destination resources to be visited by tourists. However, very few managers of tourist destinations, especially adventure tourism who pay attention to the values that will be obtained by tourists and also very little attention to the tendency behavior of consumers to show off when visiting tourist attractions, in which they will then recommend their activities to others through digital media. The purpose of this study is to analyze the effects of the perceived values by tourists, consisting of emotional value and epistemic value towards the activity of electronic word of mouth of tourists moderated by conspicuous tendencies. The population in this study is visitors who carry out adventurous activities in adventure tourism destinations, with a sample of 400 tourist. Hypotheses are tested by using structural equation modeling. The results of the study provide information that the emotional value affects the activity of electronic word of mouth of tourists. Likewise, the novelty value influences the activity of electronic word of mouth of tourists, while the conspicuous tendencies variable of tourists weakens the effect of emotional value on the activity of electronic word of mouth of tourists. Finally, the conspicuous tendencies variable of tourists can be a variable which strengthens the effect of epistemic value on the activity of electronic word of mouth of tourists.

The purpose of this research is to analyze the influence of country of origin image, product knowledge, brand familiarity on purchase intention with information seeking as the mediation variable with Etude House cosmetic product as the object research in Indonesia. This research is a quantitative research that using SEM AMOS and Sobel test to analyze data. Sample of this research were 213 women in Indonesia who have known brand Etude House and never bought them but they knew that Etude House is Korea brand. The results of this research show that country of origin image, information seeking, and brand familiarity have positive impacts on purchase intention, and information seeking mediated the influence of country image on purchase intention, but product knowledge have negative impact on both information seeking and purchase intention, but also information seeking is not mediated the influence of product knowledge on purchase intention.

Abstract:Complaints delivered directly to a firm will not be a problem if they can be handled properly, while the ones that are not disclosed directly to the firm but to a third party or even warnings to others not to use particular products or services, will be negative word-of-mouth communication. It can damage the image of the firm and be very detrimental. The purpose of this study was to analyze the antecedents of intention to engage in negative online word-of-mouth communication that includes dissatisfaction, service importance, success of complaint, complaint benefit, self confidence, altruism, retaliatory intention, and complaint cost. Medical services were selected considering the impact caused by the negligence of the service provider possibly giving rise to negative word-of-mouth communication. The online environment has been considered because of the developments in technology which provide opportunities for consumers to communicate with ach other. In addition, the dissemination of information through online media can spread incredibly widely and rapidly. The samples in this study comprised consumers of medical services who had disappointing experiences in using those services either directly or indirectly. A total of 123 questionnaires were analyzed with multiple regression analysis to test the research hypothesis. The results showed that the factors influencing the intentions behind negative online word-of-mouth communication were success of complaint, altruism, retaliatory intention, and complaint cost.Abstrak: Keluhan yang tidak diungkapkan langsung kepada perusahaan tetapi kepada pihak ketiga atau bahkan mengingatkan pihak lain untuk tidak menggunakan produk atau jasa perusahaan tertentu akan menjadi komunikasi word-of mouth yang bersifat negatif dan dapat merusak citra perusahaan sehingga merugikan perusahaan. Penelitian ini bertujuan untuk menganalisis anteseden niat komunikasi word-of mouth negatif secara online yang meliputi: tingkat ketidakpuasan, tingkat kepentingan jasa, sukses perilaku keluhan, manfaat keluhan, kepercayaan diri, altruisme, niat retaliasi, dan biaya keluhan. Layanan medis dipilih mengingat dampak yang ditimbulkan akibat kelalaian penyedia jasa sangat memungkinkan untuk terjadinya komunikasi word-of-mouth negatif. Lingkungan online dipilih mengingat perkembangan tehnologi memberikan peluang bagi konsumen untuk berkomunikasi dengan konsumen yang lain. Penyebaran informasi melalui media online memiliki tingkat penyebaran yang luas dan cepat. Sampel dalam penelitian ini adalah konsumen pengguna jasa medis yang mengalami kekecewaan atas layanan yang diterimanya, baik secara langsung maupun tidak langsung. Sebanyak 123 kuesioner di analisis dengan mengggunakan metode Regresi Berganda untuk menguji hipotesis penelitian ini. Hasil penelitian menunjukkan bahwa faktor yang berpengaruh terhadap niat komunikasi word-of-mouth negatif secara online adalah kemungkinan sukses perilaku keluhan, altruisme, retaliasi, dan biaya keluhan.

.