Destinasyon Pazarlaması Bağlamında Balon Turizminin Deneyimsel Yönleri

Cappadocia is one of the most well-known balloon tourism destinations in the world. Besides its unique nature, recreational activities make a significant contribution to regional tourism. Taking a hot air balloon ride is an alternative tourism activity that is most preferred in Cappadocia. Satisfaction with the balloon rides is a very important factor in terms of tourists’ intention to revisit the region and recommend it to others, and the image perception of the destination. Therefore, this study aims to analyze e-complaints about businesses organizing balloon tours in Cappadocia and develop solutions for balloon tours specific to Cappadocia. The phenomenological design was preferred as the research design. In order to obtain data on the experience offered by balloon companies, a search was made within the location of "Nevşehir or Cappadocia" according to the "balloon" criterion on the Tripadvisor website, a widely used travel platform, and English comments were reached. According to these criteria, a total of 223 comments were obtained for 25 balloon companies operating in Cappadocia. For data analysis, six main themes and 16 sub-themes were defined in the code system. Content analysis was used as the analysis method. Word frequency, sub-theme frequency, and percentage results of the main and sub-themes were given from the descriptive analyzes carried out. In the analysis, which included 363 codings, it was determined that the most frequently repeated main theme was "Complaints About Flight Experience" and the most frequently repeated sub-theme was "Flight Personnel". As a result of this research on balloon tours, it was seen that the expectations of many tourists were not met and there are complaints at many stages, from reservation to post-flight services.

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Satisfaction and perception of visitors to selected UNESCO cultural and historical objects

Botlíková,

Palyzová,

Botlík

2023

AAK

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Tourism is becoming more and more personalised. New types and forms of tourism are gradually emerging. One of them is dynamically developing cultural tourism which represents trips to tangible and intangible cultural heritage with discovery and learning objectives. The basis of the development of cultural tourism is a sufficient offer resulting from cultural heritage and it also depends on the quality of the service provided which ultimately leads to the satisfaction of visitors to these objects. As part of the research, satisfaction with the visit was evaluated using frequency analysis at three UNESCO heritage sites (Litomyšl Castle, Lednice Castle, Kroměříž Castle). Satisfaction was identified based on 1.500 reviews on the Google.cz portal. for the period 1/2022 to 6/2023. One of the outputs of the research is the creation of a frequency map of the identified key concept expressions of customer reviews. On the basis of the research results, it can be concluded that visitors are above average satisfied with the offer. Words like "comment", "beautiful", "nice", and "lock" are most often found in reviews.

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Destinasyon Pazarlaması Bağlamında Balon Turizminin Deneyimsel Yönleri

Cited by 4 publications

References 32 publications

Aerial Geotourism: New Branch of Geotourism for Promoting Geoconservation (Examples from Iran)

Aerial Geotourism: New Branch of Geotourism for Promoting Geoconservation (Examples from Iran)

Evaluation of E-Complaints About Balloon Tours in Cappadocia, Turkey

Satisfaction and perception of visitors to selected UNESCO cultural and historical objects

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