Mobile Marketplace as a Medium for Selling Micro Small Medium Enterprise Products

Abstract

The development of technology has not only changed the way people communicate, but also their trading methods. Where many e-commerce sites have begun to appear which are useful for becoming a place for buying and selling goods online that can be used by entrepreneurs. This opportunity was not missed by the SMEs, where this marketplace can be utilized by the creative industries. The reason is that the obstacle always faced is marketing. Now with e-commerce like a fresh breeze for them because by using the marketplace their market will likely be wider and promotions are much cheaper . E-commerce or marketplace for SMEs is actually the same as a mall or shopping place which distinguishes it online. Like a shopping center, selling on e-commerce services also requires promotion in cyberspace. Seeing how much activity is spent using the marketplace as meeting daily needs, this is what makes this marketplace hunted. Not only by users but also entrepreneurs . Enthusiastic community increased because it was supported by adequate infrastructure and easy access. The Investment Coordinating Board (BKPM) revealed the value of investment in the digital market sector in 2017 reached USD 5 billion. This makes the marketplace the most sought after economic sector (Outletz.ID, 2018).

Critical thinking and creativity of MSMEs in improving business performance during the covid-19 pandemic

“…According to this idea, business managers need critical thinking abilities in order to grow their organizations, particularly in the face of challenges such as the present COVID-19 epidemic (Amankwah-Amoah et al, 2021;Rakshit et al, 2021). Critical thinking is an indispensable ability for achieving success in both daily life and the workplace (Desouza & Awazu, 2006;Ramli et al, 2019). Those who are able to think critically will have more opportunities in their professional, academic, and everyday life than those who are unable to think critically (Rabie et al, 2016).…”

“…Businesses of all sizes, including Micro, Small, and Medium-sized Enterprises (MSMEs), play a critical and important part in the development of a country's economy (Amankwah-Amoah, Khan, & Wood, 2021;Bouwman, Nikou, & de Reuver, 2019;Paik, Kim, & Park, 2017;Prasetyo & Kistanti, 2020;Pu, Qamruzzaman, Mehta, Naqvi, & Karim, 2021;Ramli, Firdaus, Arief, & Setiawan, 2019;Tiago, Gil, Stemberger, & Borges-Tiago, 2020). The critical role of MSMEs not only contribute significantly to economic growth and employment, but they also play an essential role in the distribution of development outcomes and benefits (Amankwah-Amoah et al, 2021;Bouwman et al, 2019).…”

“…MSMEs also can handle more than 96 percent of the total 170 million workers, according to the Bureau of Labor Statistics. As a result of the coronavirus disease 2019 (COVID-19) pandemic (Amankwah-Amoah et al, 2021), which has spread throughout the world, including Indonesia, and the number of afflicted people continues to increase, MSMEs in Indonesia have been forced to shut the business down (Mujanah et al, 2017;Ramli et al, 2019;Tiago et al, 2020). The COVID-19 outbreak, which was first detected in Indonesia in early March, has already spread across the nation, with the number of confirmed cases rapidly increasing.…”

“…The growth of business managers' creativity is also very important, since when they have creativity on their side, their capacity to innovate, be more effective, and be more understandable is greatly improved (Bouwman et al, 2019;Viswanathan & Telukdarie, 2021). Creative thinking is the process of combining several existing elements to create something entirely new, with the ultimate aim of upgrading the product to something that has never been seen before in the marketplace (Ramli et al, 2019). The ability to add value, create value, and discover business possibilities are all closely linked to the ability to think creatively (Desouza & Awazu, 2006).…”

“…The ability to add value, create value, and discover business possibilities are all closely linked to the ability to think creatively (Desouza & Awazu, 2006). It is the phrase "creative thinking" that is used to define the patterns that are needed to depict the condition of the future in which an entrepreneur will operate, as well as to give an image that cannot be produced just by looking at existing trends (Ramli et al, 2019). Furthermore, according to prior research, when it comes to identifying new business opportunities, creativity has a positive impact on corporate strategies.…”