Digital Marketing Dan Brand Image Terhadap Intensi Pembelian Produk Susu Murni

Abstract

Research aim : This study aims to measure digital marketing and brand image that can affect the purchase intention of pure flavored implant products (Sura's).
 Design/Methode/Approach : This study uses a survey research model
 Research Finding : The results of the study show that digital marketing and brand image have a significant effect on purchase intention.
 Theoretical contribution/Originality : This research also proves that digital-based marketing activities through Marketpalce and social media are very effective during the pandemic.
 Practitionel/Policy implication : digital marketing and brand image play a role in increasing sales. to increase the sales intention of these products, the management must improve digital marketing.
 Research limitation : This research only focuses on two variables, namely digital marketing and brand image.

Pengaruh Brand Awareness, Brand Image, dan Brand Personality terhadap Keputusan Pembelian Layanan Hiburan Digital Subscription Video on Demand (SVOD)

“…Menurut Santoso et al (2023), brand image mengacu pada evaluasi subyektif konsumen terhadap suatu merek di pasar. Dibutuhkan waktu dan upaya untuk mengembangkan merek yang kuat.…”