Metaphor use in Chinese and US corporate mission statements: A cognitive sociolinguistic analysis

Ya, Sun; Jiang, Jinlin

doi:10.1016/j.esp.2013.07.005

Cited by 30 publications

(11 citation statements)

References 26 publications

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“…The main difference between Experiments 1 and 2 is that Experiment 1 was conducted in Dutch in the Netherlands and Experiment 2 in English in the US. We replicated Experiment 1 in the US, because various studies have demonstrated that the use and evaluation of specific metaphors can vary across cultures [10] – [12] and languages [13] – [14] . Another difference between Experiments 1 and 2 was that we used an existing Dutch town, Almere, in Experiment 1, as opposed to the original fictitious city Addison in the Thibodeau and Boroditsky studies.…”

Section: Methodsmentioning

confidence: 99%

When Do Natural Language Metaphors Influence Reasoning? A Follow-Up Study to Thibodeau and Boroditsky (2013)

Steen¹,

Reijnierse²,

Burgers³

2014

PLoS ONE

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In this article, we offer a critical view of Thibodeau and Boroditsky who report an effect of metaphorical framing on readers' preference for political measures after exposure to a short text on the increase of crime in a fictitious town: when crime was metaphorically presented as a beast, readers became more enforcement-oriented than when crime was metaphorically framed as a virus. We argue that the design of the study has left room for alternative explanations. We report four experiments comprising a follow-up study, remedying several shortcomings in the original design while collecting more encompassing sets of data. Our experiments include three additions to the original studies: (1) a non-metaphorical control condition, which is contrasted to the two metaphorical framing conditions used by Thibodeau and Boroditsky, (2) text versions that do not have the other, potentially supporting metaphors of the original stimulus texts, (3) a pre-exposure measure of political preference (Experiments 1–2). We do not find a metaphorical framing effect but instead show that there is another process at play across the board which presumably has to do with simple exposure to textual information. Reading about crime increases people's preference for enforcement irrespective of metaphorical frame or metaphorical support of the frame. These findings suggest the existence of boundary conditions under which metaphors can have differential effects on reasoning. Thus, our four experiments provide converging evidence raising questions about when metaphors do and do not influence reasoning.

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Section: Methodsmentioning

confidence: 99%

When Do Natural Language Metaphors Influence Reasoning? A Follow-Up Study to Thibodeau and Boroditsky (2013)

Steen¹,

Reijnierse²,

Burgers³

2014

PLoS ONE

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“…It is true that in the past, the Malays have been partial to the metaphorical approach but it is crucial to know, whether the usage of these metaphors can also be effective on other ethnics in Malaysia such as Chinese and Indian (Sun & Jiang, 2014).…”

Section: Resultsmentioning

confidence: 99%

A Metaphoric Rhetorical Criticism on Aminuddin Baki’s Speech: Some Preliminary Findings

Shah¹,

Hassan

Shamshudeen

et al. 2014

JKMJC

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The purpose of this paper is to look at the Aminuddin Baki's Torch Movement Speech (Ceramah Gerakan Obor) from the critical theory of metaphorical perspective. The study of metaphor is considered important because it has been used by many speech writers, authors, and CEOs in big organisations to strengthen the impact of their speeches. Metaphors are used to amplify meanings in one's speech. The objective of the study is to identify the type of metaphors employed and how the metaphors are conveyed within the Torch Movement Speeches. The study also hopes to identify the direction of metaphor used in terms of positive, negative or neutral which is predominant in the speech. Numerous studies have been done on the biographical portion of Aminuddin Baki but not of the particular speeches he had made on the progression of the natives in Malaysia as a whole. The late Aminuddin Baki was known as a man of great purpose and was committed to seeing the advancement of Malaysians in education. This study used a qualitative method through a rhetorical analysis of one of Aminuddin Baki's Torch Movement speech. Using Neo-Aristotelian Criticism perspective in the analysis of speech, this study demonstrates the relevance in the application of ancient Malay metaphor in modern day communication interaction among the people.

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“…Williams (2008) studied strategies employed by corporations to create corporate identity and explored the link between the mission statement content and organizational performance. Sun and Jiang (2013) studied differences in corporate ideologies and identities in Chinese and U.S companies based on the differences in the language Periódico Horizontes -USF -Itatiba, SP -Brasil -e020004 [6] of their mission statements.…”

Section: Such a Close Relationship Between The Organizational Identitmentioning

confidence: 99%

Institutional mission statements: discursive construction of organizational identity in Canadian post-secondary education

Jung

2020

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To navigate websites of educational institutions when choosing where to study, future students need to have high levels of literacy to understand how such organizations represent themselves to the world. This study examines the discursive construction of organizational identity in the mission statements of selected Canadian post-secondary institutions by applying English for Specific Purposes rhetorical move/step genre analysis and lexico-grammatical analysis to understand the rhetorical organization of the mission statements and vocabulary and grammatical patterns that characterize each individual move. The findings of the analyses of a small corpus of 14 mission statements show that all mission statement samples include 'commitments' as the obligatory move; however, the primary commitments of the university mission statements differ from those of colleges, thus reflecting differences in institutional purposes and functions of the two types of post-secondary educational institutions. Practical and pedagogical implications of the study are discussed. Declarações de missão institucional: construção discursiva da identidade organizacional na educação póssecundária CanadenseResumo Para navegar nas páginas de instituições educacionais quando escolhendo onde estudar, futuros alunos precisam ter altos níveis de letramento para entender como tais organizações se representam para o mundo. Este estudo examina a construção discursiva da identidade organizacional nas declarações de missão de instituições Canadenses pós-secundária selecionadas por meio da aplicação do procedimento de análise de gêneros (SWALES, 1990) o Inglês para Fins Específicos de movimentos e passos e análise léxico-gramatical (HYON, 2018) para entender a organização retórica das declarações de missão e padrões gramaticais e lexicais que caracterizam cada movimento individual. Os resultados das análises de um pequeno corpus de 14 declarações de missões mostram que todas as amostras de declaração de missão incluem 'comprometimentos' como o movimento obrigatório; entretanto, os comprometimentos primários das declarações de missão da universidade diferenciam-se daqueles de faculdades, portanto refletindo diferenças em propósitos institucionais e funções de dois tipos de instituições educacionais póssecundária. Implicações práticas e pedagógicas do estudo são discutidos.

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Metaphor use in Chinese and US corporate mission statements: A cognitive sociolinguistic analysis

Cited by 30 publications

References 26 publications

When Do Natural Language Metaphors Influence Reasoning? A Follow-Up Study to Thibodeau and Boroditsky (2013)

When Do Natural Language Metaphors Influence Reasoning? A Follow-Up Study to Thibodeau and Boroditsky (2013)

A Metaphoric Rhetorical Criticism on Aminuddin Baki’s Speech: Some Preliminary Findings

Institutional mission statements: discursive construction of organizational identity in Canadian post-secondary education

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