Measuring the Impact of Marketing Scholars and Institutions: an Analysis of Citation Frequency

Robinson, Lauren M.; Adler, Roy D.

doi:10.1177/009207038100900207

Cited by 9 publications

(8 citation statements)

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“…Instead of citation and co-citation methods, which are more commonly used to evaluate scientific communities (e.g. Robinson and Adler, 1981, Cote et. al.…”

Section: 1research Designmentioning

confidence: 99%

Social Network Analysis of the Ispim Innovation Management Community in 2009–2011

Santonen

Ritala

2014

Int. J. Innov. Mgt.

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Scientific communities are bound together by common purpose and interests, and tangible evidence of the structure of such communities may be found by investigating co-authorship networks. We utilise social network analysis to examine the network structure of International Society for Professional Innovation Management (ISPIM), using co-authorship data from six ISPIM events during the years 2009–2011. We find interesting evidence of the network structure, illustrating vividly the central authors and sub-components of the network. Related to this, results reveal surprisingly tight clustering based on geographical and institutional boundaries. We also find evidence of high performing authors which span these boundaries via significantly different strategies. Overall, the results help to uncover the underlying structure of the scholarly network behind ISPIM, which helps to better understand the key contributors and their networks, and also the development points and promising research collaboration opportunities.

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“…Instead of citation and co-citation methods, which are more commonly used to evaluate scientific communities (e.g. Robinson and Adler, 1981, Cote et. al.…”

Section: 1research Designmentioning

confidence: 99%

Social Network Analysis of the Ispim Innovation Management Community in 2009–2011

Santonen

Ritala

2014

Int. J. Innov. Mgt.

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“…Marketing Review 14,1 10 1986; Coe and Weinstock, 1983;Kurtz and Boone, 1988;Marquardt and Murdoch, 1983;Morrison and Inkpen, 1991;Robinson and Adler, 1981).…”

Section: Internationalmentioning

confidence: 99%

International marketing textbooks

Jaffe

1997

International Marketing Review

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“…Notably, previous research has shown that the most cited 15% of articles in top-tier management journals receive over 50% of all citations, and 20 -40% of all published articles in those same journals receive no citations (Woodside, 2009). Similarly, over 50% of marketing citations emanate from less than 3% of all marketing scholars (Robinson & Adler, 1981).…”

Section: The Nature Of Scholarly Research Impactmentioning

confidence: 97%

“…Previous research has examined the antecedents or effects of research productivity for the disciplines of accounting (e.g., Fogarty & Ruhl, 1997;Manning & Barrette, 2005;Mathieu & McConomy, 2003); finance (Chan, Chen, & Fung, 2009); economics (e.g., Barbezat & Hughes, 2001;Davis, Huston, & Patterson, 2001;Fox & Milbourne, 1999;Goodwin & Sauer, 1995;Hammermesh & Oster, 2002;Maske et al, 2003;McDowell & Smith, 1992;Medoff, 1996;Moore, Newman, & Turnbull, 2001); information systems (e.g., Gallivan & Benbunan-Fich, 2007;Hu & Gill, 2000); management (e.g., Bedian, Cavazos, Hunt, & Jauch, 2010;Boyd, Finkelstein, & Gove, 2005;Chermack & Lynham, 2002;Daft et al, 1987;Jarley et al, 1998;Williamson & Cable, 2003); marketing (Robinson & Adler, 1981); operations (e.g., Smith et al, 2008); and sociology (e.g., Burris, 2004).…”

Section: Disciplinary Versus Interdisciplinary Research Productivitymentioning

confidence: 99%

“…As might be expected, there is even less understanding as to what the predictors of significant or impactful research might be (Daft, Griffin, & Yates, 1987). Many scholars are content to list the most productive scholars in a particular discipline over a specified period of time in such disciplines as accounting (e.g., Mathieu & McConomy, 2003); marketing (e.g., Robinson & Adler, 1981); and economics (e.g., Medoff, 1996). Some recent studies have explored the relationship between single predic-tors, such as career life cycles (e.g., Chen, Gupta, & Hoshower, 2006); gender (e.g., Maske, Durden, & Gaynor, 2003); and doctoral program pedigree (e.g., Smith, Fox, Park, & Lee, 2008).…”

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confidence: 99%

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What Are the Correlates of Interdisciplinary Research Impact? The Case of Corporate Governance Research

Judge

Weber

Muller‐Kahle

2012

AMLE

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We explore the concept of interdisciplinary research impact and better understand what factors might be associated with it. Using the field of corporate governance research as a case study and linking our research impact concept to a novel measure of scholarly citation rates, we seek to understand why some corporate governance scholars are cited more than others. We first developed a comprehensive ranking of the top-100 scholars cited for their research in corporate governance and then compared that "high-impact" group with scholars who had published governance research that was not yet cited. We hypothesized that indicators from the social network perspective would be predictive of interdisciplinary research impact. Our data largely supported our hypotheses using this new and improved measure of research impact, and robustness tests also supported our results.

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Measuring the Impact of Marketing Scholars and Institutions: an Analysis of Citation Frequency

Cited by 9 publications

References 0 publications

Social Network Analysis of the Ispim Innovation Management Community in 2009–2011

Social Network Analysis of the Ispim Innovation Management Community in 2009–2011

International marketing textbooks

What Are the Correlates of Interdisciplinary Research Impact? The Case of Corporate Governance Research

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