In typical classroom situations, students process information individually and approach project assignments at a leisurely pace. They rarely are forced to develop the particular writing, verbal, and group interaction skills that would prepare them to compete effectively in the sometimes frantic and demanding world of advertising. This article focuses upon an educational format designed to simulate the world of the practitioner while adhering to general educational objectives and using the rich resources of the university.
This study recorded nearly 1.5 million citations to measure research productivity of the 4,918 full time faculty members with doctoral degrees at 51 leading US business schools. These schools had been included at least once in the 25 most recent ranking lists produced by three major business publications. This research included lifetime citation counts for each faculty member, and resulted in 1,497,162 citations that were recorded between March and June 2003. The citation counts were cumulated by academic discipline. The disciplines for which rankings were made were accounting, economics, finance, information systems, marketing management science, organizational behavior, and strategy. Ranked lists of the top 25 schools in each disciple are included. The paper contains a review of the literature on citation analysis, and suggests how citation analysis might be used as an assessment tool by business school administrators, professors, students, and corporate managers.
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