Linking Strategic and Market Orientations to Organizational Performance: The Role of Innovation in Private Healthcare Organizations

Altuntaş, Gültekin; Semerciöz, Fatih; Eregez, Hanife

doi:10.1016/j.sbspro.2013.10.509

Cited by 32 publications

(33 citation statements)

References 31 publications

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“…[6] also stated that market orientation in SMEs Batik will have more significant impact on marketing performance if it is to be mediated by innovation, which means that the performance of SME marketing Batik is highly dependent on the level of corporate innovation as well as the level of market orientation which influence innovation. Innovation is highly dependent on market orientation and will play the role of mediator to drive organizational performance in private healthcare organizations in Turkey [5].…”

Section: Resultsmentioning

confidence: 99%

“…functional coordination) has a positive influence on product innovation in Small and Medium Industries of Pekalongan Batik. [5] state that market orientation has a positive effect on innovation in private healthcare organizations in Turkey. [6] indicate that market orientation has a positive influence on innovation in SMEs Batik Jawa Tengah.…”

Section: Introductionmentioning

confidence: 99%

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The Role of Product Innovation in Mediating Market Orientation with Marketing Performance

Widyaningsih¹,

Yasa²,

Giantari³

et al. 2018

Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)

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The aim of this research is to explain the product innovation role in mediating relationship between market orientations with marketing performance to restaurant industry in Denpasar City. This research was conducted by the owners or manager of restaurant in Denpasar City by using questionnaire that was taken directly. The sample size that used is 112 respondents with purposive sampling method. The techniques of analysis data are path analysis and Sobel test. The result of research shows that market orientation and product innovation has significant and positive influence on the marketing performance. The practice implication which is gained from this research is it should be giving more pay attention to the market orientation for restaurant industry in Denpasar city so that it will implicate to the product innovation and give a good marketing performance.

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Section: Resultsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Role of Product Innovation in Mediating Market Orientation with Marketing Performance

Widyaningsih¹,

Yasa²,

Giantari³

et al. 2018

Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)

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“…To understand the correlation between MO and GP, we should, first, consider the relationship between MO and QM. Numerous scholars support the view that MO is positively affected by QM; moreover, numerous scholars have empirically investigated the relationship between MO and IN, and found a positive relationship (Wang et al , ; Altuntaş et al, ). In addition, many scholars have empirically investigated the relationship between MO and IN, and found a positive relationship (Wong & Ellis, ; Augusto & Coelho, ; Naidoo, ).…”

Section: Literature Background and Hypothesesmentioning

confidence: 98%

The Role of Quality Management & Innovativeness on Green Performance

Pipatprapa

Huang

2017

Corp Soc Responsibility Env

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Recently, many firms have been focusing on sustainable manufacturing. The manager has to understand the social requirement of concern for environmental protection. This study develops a model to enhance the understanding of how market orientation, quality management, and innovativeness assist Thailand's food industry in attaining its optimal green performance, and to assess the mediating effect of quality management and innovativeness on market orientation and green performance. A questionnaire was developed and employed to gather data from 178 managers in the food industry. Data analysis is performed using the structural equation modelling approach. The results indicate that market orientation, quality management, and innovativeness positively and significantly affect green performance, both directly and indirectly. Moreover, quality management and innovativeness have a partial mediator effect on market orientation and green performance. This finding illustrates that Thailand's food industry could achieve green performance by developing market‐driven, quality management capacity and innovation development. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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“…High market-oriented business activities encourages companies to innovate products, processes and markets (Martinez et al, 2013). Market orientation can improve innovation in both company and service industry ( Altuntaş et al, 2013). The market orientation of small and medium-sized businesses can encourage innovation (Suliyanto & Rahab, 2012;Remli et al, 2013) and the high competitor orientation encourage the high the innovation activity (Martinez et al, 2013).…”

Section: Market Orientation and Innovationmentioning

confidence: 99%

“…The result of previous studies indicates that business performance can be improved through market orientation (Yuan Li, 2008;Yadav;Ou & 2012;Altuntaş et al, 2013;Hassan, 2013;Widana, 2015;Pantouvakis et al, 2017).…”

Section: Market Orientation and Performancementioning

confidence: 99%

The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance

Sutapa

Mulyana

Wasitowati

2017

JDM

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The purpose of this study is to examine the effect of market orientation, creativity, innovation and competitive advantage on the performance of creative industries. Respondents from this study are 130 owners or leaders of creative industries in the fashion sector in Central Java Indonesia. The study is located on the North Coast of Central Java, taking five districts, namely Pekalongan, Semarang, Kudus, Rembang and Jepara. Sampling method in this research use purposive sampling method. This method is used taking into account the criteria of the creative fashion industry that has been operating for at least 3 years and innovating market-oriented products. The data obtained will be analyzed using Partial Least Square (PLS) program. The results of data analysis show that creativity has no significant effect on innovation. Market orientation significantly affects innovation and performance. Innovation also has a significant effect on excellence and competitive performance. Furthermore, competitive advantage has a significant effect on company performance. Info Article

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Linking Strategic and Market Orientations to Organizational Performance: The Role of Innovation in Private Healthcare Organizations

Cited by 32 publications

References 31 publications

The Role of Product Innovation in Mediating Market Orientation with Marketing Performance

The Role of Product Innovation in Mediating Market Orientation with Marketing Performance

The Role of Quality Management & Innovativeness on Green Performance

The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance

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