“…Modern food consumption habits increase the demand of certain products such as meat, sugar, and fats, with consequent impact on the production stages and above all on consumer's health (European Commission, 2014). Hence, as different authors argued, a firm's performance is not only influenced by the quality of its product but also by its environmental and social responsibility (Beske et al, 2014;Cassells & Lewis, 2011;Johnson, 2015;Pipatprapa et al, 2017). Authors propose several performance areas to be taken into account in the food industry: environmental performances (e.g., emissions, water usage, waste, energy, and natural resources usage), social responsibility (e.g., community's wealth and well-being, employees' welfare, and consumer health), and economic benefits (e.g., efficiency, access to new markets, and consumers; Baumgartner, 2014;European Commission, 2014;Fritz & Schiefer, 2008;Johnson, 2015;Pagell & Wu, 2009;Zhu et al, 2012).…”