“…As a response to the rapid technological development in the world, and to the market demands, firms of different sizes and from various sectors need to improve their product quality, provide faster delivery, and lower the costs to improve the efficiency of performance (Mohammad & Oduoza, 2019;Shokri, Waring, & Nabhani, 2016). Therefore, enterprises have to readjust their structure and competitive strategies (Alaskari, Ahmad, & Pinedo-Cuenca, 2016; Alexander, Antony, & Rodgers, 2019).…”