Geomarketing - Tool for Consumer Spending Estimation in the Czech Tourism & Hospitality Market

Abstract

This paper deals with a source market size estimation tool that is based on a combination of geomarketing information and consumer spending datasets. We have decided to apply a proposed estimation method on three consumption expenditure groups that are related to the tourism and hospitality industry in the Czech Republic. The geographic and consumer spending data sets for the period 2011-2016 were drawn from publicly available sources. With the use of GIS software, this method allowed us to estimate and graphically display consumer spending on recreation and culture; restaurants and hotels; and transport in 2016 at the level of Czech districts, as well as the average annual growth rate during the period 2011-2016. This paper describes the Czech tourism and hospitality market from its size and growth point of view. It shows the trends in expenditures for hospitality and tourism services, explain the purchasing power in Czech regions and districts and predict the development for next few years. The results obtained by this low-cost method can be easily used by enterprises from the Czech Republic within domestic tourism, as well as by the foreign companies wanting to attract Czech visitors.

Percepção do turista durante a Pandemia da COVID-19 sobre o setor Hoteleiro de Aracaju/SE utilizando o método Eletronic Data Scraping (EDS)

“…Esta classe apresentou maior volume de estabelecimentos formais, principalmente para as classificadas como Pousadas (PO), uma característica importante deste comportamento é que as hospedagens do tipo pousada são bastante procuradas por hóspedes que buscam maior custo benefício durante uma rápida estadia, tais como o "Pernoite", formando assim um nicho para este tipo de hospedaria. Mesmo que o valor seja indiretamente comentado, nesta classe é importante observar que o termo mais utilizado foi "custo benefício", demonstrando que o valor monetário pela hospedagem por si só não é um fator determinante para obter uma boa classificação pelos hóspedes, e sim o custo benefício deste valor (Dušek, Štumpf, & Vojtko, 2019). Ahn & Kwon (2020) estudaram o custo, a expectativa e a intenção de retorno dos clientes de um hotel, e observaram que os clientes consideram mais o valor percebido do que o custo percebido, e que o valor e a boa aceitação estão estreitamente atrelados à qualidade do produto/serviço.…”

Implementation of Web Map Services for Old Cadastral Maps

“…The purpose of including these additional cartographic elements is to provide context to the properties within their surroundings. Thanks to these cartographic elements, current cadastral maps are widely used as a source for many studies, including geomarketing [3,4], analysis of urban development [5,6] and optimizing access to urban facilities [7]. Many of these studies are made possible because cadastral maps allow for georeferencing other data through the national cadastral reference.…”

The Use of Geolocation for Competition Analysis of Destinations: Application to the Hotel Supply in Barcelona

“…Thus, in tourism research, GIS has been employed in tourism development analysis (Jin et al, 2019), identification of tourist hot spots (García-Palomares et al, 2015), or assessment of tourism destination (González-Ramiro et al, 2016) and it can be a powerful tool to manage and promote tourism destinations (Mango et al, 2020). In the tourism context, the hospitality sector also has explored the use of Geomarketing and GIS (Dušek et al, 2019;Feng & Morrison, 2002) and the hospitality research has applied geolocation and GIS to analyse room price Latinopoulos, 2018;Soler & Gemar, 2018;Zhang et al, 20011b); hotel agglomeration and competition (Lee, 2015;Lee & Jang, 2015;Urtasun & Gutiérrez, 2017) or hotel location (Fang et al, 2019;Fang et al, 2020;Yang et al, 2015).…”