“…A large number of tourism demand studies, however, is based on annual data (Lim, 1997;Vanegas Sr. & Croes, 2000;Croes & Vanegas Sr., 2005;Bicak et al, 2005;Song & Li, 2008;Croes, 2010;Sookram, 2011;Petrevska, 2012), missing vital developments in tourism demand during the year. Understanding seasonality patterns which impact tourism consumption and production is crucial for tourism enterprises and regions (Dritsakis, 2008;Yu et al, 2009;Chan & Lim, 2011;Cuccia & Rizzo, 2011;Hadwen et al, 2011).…”