Social Media as a Catalyst for the Enhancement of Destination Image: Evidence from a Mediterranean Destination with Political Conflict

Farhangi, Sanaz; Alipour, Habib

doi:10.3390/su13137276

Cited by 10 publications

(3 citation statements)

References 125 publications

(196 reference statements)

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“…In addition, apart from competing for international capital in tourism, nation branding also aims trade, foreign direct investment and higher education with skilled staff (Johnson, 2018). Also, with the ongoing influence of digital presence in people’s life, even a single comment in social media is enough to bring a brand down (Amer and Zaheer, 2022; Farhangi and Habib, 2021). Therefore, the creation of a strong digital branding is essential through digital marketing which includes marketing activities, also branding by using several Web-based media (Amer and Zaheer, 2022; Susila et al , 2022).…”

Section: Research Contextmentioning

confidence: 99%

A nation brand development framework: the stakeholders’ perspective

Abdalmajid

Papasolomou²,

Vrontis³

et al. 2023

JABS

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Purpose Literature on nation branding is heterogeneous and varies significantly, not only in terminological terms but also in theoretical approaches and practical application. This paper aims to conduct an extensive exploratory study that empirically develops a comprehensive nation brand framework for Palestine, with international applications as well. Design/methodology/approach Initially, a conceptual framework for developing a nation brand is theoretically designed. Subsequently, through a methodologically deductive–inductive approach and qualitative means, it tests, adapts and refines the framework based on empirical data collected from key stakeholders, such as government officials, politicians, business people and academics. Findings The theoretical part of the research uncovers the extant key models and core concepts, and it identifies several gaps, with the more prominent one being the lack of an integrated and widely adopted framework for developing a nation brand. The research, thus, conclusively builds a holistic strategic framework towards a distinct nation brand for Palestine, with generic/international application and value, also presenting the practical implications of the findings and identifying avenues for further research. Originality/value There are varying extant perspectives on the topic, with these different views often reflecting scholars’ and stakeholders’ methodological approaches, perspectives and even deeper ontological beliefs and convictions. This paper is original consequent to its multi-perspective approach, the strength of its theoretical foundation, the extent and methodological approach of its empirical research, the uniqueness of its focus and the comprehensiveness of the framework developed that can also be used as the conceptual cornerstone for testing in other nations branding studies as well.

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Section: Research Contextmentioning

confidence: 99%

A nation brand development framework: the stakeholders’ perspective

Abdalmajid

Papasolomou²,

Vrontis³

et al. 2023

JABS

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“…These three factors are very important to be developed into a unified system for managing travel business and SMEs. Furthermore, product marketing through social media and other electronic media becomes a platform for companies to share advertising, marketing, and publicrelation strategies for the sustainability of business ventures in the tourism sector [123,124]. Furthermore, the direct and indirect effects of business innovation, economic digitization, and the use of technology on business stability and the sustainability of the tourism sector's economic business in the North Toraja Regency are presented in Figure 10 below.…”

Section: Travel-business Productivity and Smesmentioning

confidence: 99%

Travel-Business Stagnation and SME Business Turbulence in the Tourism Sector in the Era of the COVID-19 Pandemic

Surya

Hernita²,

Salim

et al. 2022

Sustainability

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The COVID-19 pandemic, apart from having an impact on public health, has also caused the stagnation of travel-bureau businesses and the management of small and medium enterprises (SMEs) in the tourism sector. This study aims to analyze the COVID-19 pandemic as a determinant of travel-business stagnation and turbulence in small and medium enterprises (SMEs), the influence of human resources, business development, and product marketing on the productivity of the travel and SME business, the direct and indirect effects of business innovation, economic digitization, and the use of technology on business stability and economic-business sustainability. This study uses an explanatory sequential qualitative–quantitative approach. Data were obtained through observation, in-depth interviews, surveys, and documentation. This study is focused on assessing the efforts made by travel-agency-business actors and SMEs in responding and adapting to changes in the business environment, both internally and externally. Human resources, business development, and product marketing together affect the productivity of travel agents and SMEs with a coefficient of determination of 95.84%. Furthermore, business innovation, economic digitization, and the use of technology simultaneously affect business stability with a coefficient of determination of 63.8%, and business stability affects the sustainability of travel and SMEs with a coefficient of determination of 67.6%. This study recommends a strategy for travel-agency-business sustainability and the stability of SMEs’ economic-business management towards increasing economic growth in the North Toraja Regency, South Sulawesi, Indonesia.

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“…The tourism officials and organizations can utilize social media platforms to promote the destination image [43]. Individual tourists can also freely express and publish their evaluations of or visiting experiences to the destination, relying on multiple sources of online platforms such as social media and online travel agencies (OTA), creating User-Generated Content (UGC) [44].…”

Section: Literature Review 21 Tourism Destination Imagementioning

confidence: 99%

Sustainable Tourism Destination Image Projection: The Inter-Influences between DMOs and Tourists

Zhu

Wang

2022

Sustainability

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With the development of the Web 2.0 era, tourists can freely publish their destination experiences through online travel notes. This enables tourists to become important agents to project tourism destination image (TDI), impacting destination-sustainable development. Previous studies have compared the difference in the images projected by destination management organizations (DMO) and tourists through their published content. However, fewer studies have been done to explore the inter-influences between them on the diachronic process of TDI construction. From the perspective of “circle of representation,” this question is researched through a case study of Chiang Mai, Thailand, regarding the market of mainland Chinese tourists. Through interviews and the collection of microblogs from the Thailand National Tourism Bureau and tourists’ travel notes from 2009 to 2021, we found that Chiang Mai has experienced four stages of TDI construction, during which the “Xiao Qingxin” image is evolutionally constructed and formed into the representation circle. The inter-influences between DMO and tourists, as well as the influencing factors in this process, are summarized. Our study supplements a dynamic diachronic analysis of TDI from the constructivism perspective. Relevant management and marketing applications for TDI and destination sustainability in the post-pandemic and Web 2.0 era are also provided.

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Social Media as a Catalyst for the Enhancement of Destination Image: Evidence from a Mediterranean Destination with Political Conflict

Cited by 10 publications

References 125 publications

A nation brand development framework: the stakeholders’ perspective

A nation brand development framework: the stakeholders’ perspective

Travel-Business Stagnation and SME Business Turbulence in the Tourism Sector in the Era of the COVID-19 Pandemic

Sustainable Tourism Destination Image Projection: The Inter-Influences between DMOs and Tourists

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