Familiarity, involvement, satisfaction and behavioral intentions: the case of an African-American cultural festival

Rivera, Manuel; Shapoval, Valeriya; Semrad, Kelly J.; Medeiros, Marcos

doi:10.1108/ijefm-07-2021-0062

Cited by 7 publications

(8 citation statements)

References 92 publications

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“…3.2.1 Intention to attend. The majority of prior studies use a single item to measure consumers' intention to attend the event (Bakhsh et al, 2020;Mishra et al, 2022;Rivera et al, 2022). This question asks about the consumers' likelihood to attend.…”

Section: Methodsmentioning

confidence: 99%

The use of virtual social networks during the anticipatory phase to reduce perceived crime risk and increase trust in organizers

Luna-Cortés

2023

IJEFM

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PurposeAcademics recently identified a lack of research regarding who should guide interactions in virtual social networks when risks appear. Data shows that organizers are usually less active than other users in this context, which can lead to negative reactions among attendees. This research examines if and how virtual social network communication guided by an official source (vs a nonofficial source vs control group) reduces perceived crime risks and trust before the event, leading to lower ambivalence and higher intention to attend. The study was conducted in Colombia, a country where many individuals face this type of risk.Design/methodology/approachFirst-year university students (N = 210) from Colombia were invited to a “Welcome Cocktail”. Two weeks before the cocktail, they were divided into three groups (70 per condition) to receive information. In Group 1, participants were invited to be part of a WhatsApp group administered by one of the organizers. In Group 2, they participated in a WhatsApp group administered by a student. Group 3 was the control (i.e. no virtual communication established before the event). One week after the meeting, they were gathered again and answered a questionnaire, which measured perceived crime risk, trust, ambivalence and intention to attend.FindingsParticipants in the WhatsApp group administered by an official source perceived lower risk and higher trust in the organizers, which led to lower ambivalence towards the event and higher intention to attend it. The relationship between ambivalence and intention to attend is moderated by the nationality of the participants (locals vs foreigners), such as, at equal levels of ambivalence, foreigners show lower intention to attend the event.Originality/valueThis is the first study that compares different approaches on a virtual social network to reduce perceived crime risk in event management. The results present new findings on how the presence of an official source can mitigate this risk, and which potential attendees (i.e. locals vs foreigners) are especially benefited from it. The findings are particularly useful for managers in regions where attendees face crime risks every day, and might feel low trust towards public and private institutions, such as in Colombia.

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Section: Methodsmentioning

confidence: 99%

The use of virtual social networks during the anticipatory phase to reduce perceived crime risk and increase trust in organizers

Luna-Cortés

2023

IJEFM

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“…Its popularity can be partly explained by the measurement's simplicity and practicality (Jin et al, 2015). Researchers and practitioners are keen to establish whether satisfied visitors are prone to return to a festival, indicating visitors' patronage (Rivera et al, 2022;Žabkar et al, 2010). This leads us to our third and final hypothesis: H3.…”

Section: Behavioral Intentionmentioning

confidence: 96%

“…A good many of the festival marketing literature has focused on understanding the factors influencing visitors’ attendance at festivals (Culha, 2020; Lee, 2019; Monterrubio, 2019). Within this area, there has been an overemphasis on (de)motivational factors linked to visitors’ attendance (Baker and Crompton, 2000; Cole and Chancellor, 2009; Lee, 2019; Monterrubio, 2019; Rivera et al , 2022; Song et al , 2014; Yoon et al , 2010), but minimal emphasis on visitors’ experience and subsequent behavior. This is surprising given that a festival’s practical design and delivery requires the consideration of experiential marketing principles (Williams, 2006).…”

Section: Theoretical Background Hypotheses and Proposed Research Modelmentioning

confidence: 99%

Re-examining the roles of experience quality at festivals: a comparative analysis using SEM and fsQCA

Saha

Nath²,

Sit³

2022

IJCHM

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Purpose The purpose of this study is to reexamine the dimensionality and role of experience quality (EQ) to explain other related factors, namely, perceived value, satisfaction and behavioral intention. Using dual methodological approaches of fuzzy set qualitative comparative analysis (fsQCA) and structural equations modeling (SEM), it seeks to establish the EQ’s construct and predictive validity. Design/methodology/approach Grounded in cross-sectional and online research design, the present study surveyed 881 attendees of an annual music festival (Malakoff) held in Norway and subjected the quantitative data to SEM and fsQCA. Findings Both SEM and fsQCA confirmed the socializing and enjoyment dimensions of EQ, with good validity and reliability, as well as the functional and emotional value dimensions explaining visitors’ perceived value of attending a festival. Both statistical analyses also showed that perceived value-derived satisfaction leads to behavioral intention regarding festival visits. Practical implications This study provides numerous valuable consequences for festival organizers, or marketers that can aid in developing effective strategies to measure visitors’ perceived quality of experience and numerous practical implications for festival organizers or marketers can help in developing effective strategies to measure visitors’ perceived quality of experience and then increase value perceptions, satisfaction and behavioral intentions toward attending festivals. Originality/value To the best of the authors’ knowledge, this study is among the first to adopt a dual-dimensional framework to measure EQ in festivals and establish its utility with two statistical approaches (SEM and fsQCA). It also shows the utility of perceived value, initially developed for adventure tourists, to study visitors’ experience with festivals.

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“…Choo et al, (2022) verified the moderation effects of involvement in the associations among perceived quality, satisfaction and loyalty in the food festival context [11]. Rivera et al, (2022) also demonstrated that in a cultural festival trip, visitor involvement is positively affected by familiarity, and satisfaction plays a mediating role in the association between visitor involvement and intention to continually consume this cultural festival product; that is, when tourists have a certain familiarity with a festival, if they are more satisfied with their involvement in the festival, they are more willing to participate in the festival [69]. In addition, the enduring involvement theory was applied in a study about craft beer and food festival, indicating that an enduring involvement is related to various factors (e.g., familiarity), it is a crucial antecedent for predicting festivalscape with four sub-dimensions (convenience, food/beverage quality, facility, and staff), festival satisfaction and loyalty [70].…”

Section: Moderating Role Of Visitor Involvementmentioning

confidence: 99%

Festival Recovery and Consumption Promotion Mechanism in the Post-pandemic Period: The case of the Qingdao International Beer Festival

Zheng,

Chi

2023

Preprint

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As governments in various countries and regions issue tourism-friendly policies in the post-pandemic period, the voices for tourism consumption recovery and innovative transformation have attracted great attention. Many scholars, experts and industry professionals in the field of festivals are actively exploring efficient solutions for festival marketing and sustainability. It is worth rethinking tourists’ consumption psychology and perceived image toward exiting festival products as well as the antecedents that affect festival loyalty. The Qingdao International Beer Festival, as one of the most influential festivals in China, was selected as the research case for this study. The main goal of this study was to investigate festival consumption promotion mechanism by proposing a conceptual framework in which the associations from destination familiarity and product familiarity to loyal intentions (re-patronage and recommendation) were examined, with mediators of overall festival image, perceived value and overall satisfaction. Furthermore, the moderating role of visitor involvement in the proposed framework was also adequately demonstrated. The research findings are expected to provide a significant reference for the recovery and competitiveness improvement of the entire festival industry.

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Familiarity, involvement, satisfaction and behavioral intentions: the case of an African-American cultural festival

Cited by 7 publications

References 92 publications

The use of virtual social networks during the anticipatory phase to reduce perceived crime risk and increase trust in organizers

The use of virtual social networks during the anticipatory phase to reduce perceived crime risk and increase trust in organizers

Re-examining the roles of experience quality at festivals: a comparative analysis using SEM and fsQCA

Festival Recovery and Consumption Promotion Mechanism in the Post-pandemic Period: The case of the Qingdao International Beer Festival

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