2023
DOI: 10.20944/preprints202312.0279.v1
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Festival Recovery and Consumption Promotion Mechanism in the Post-pandemic Period: The case of the Qingdao International Beer Festival

Xinjie Zheng,
Xiaoting Chi

Abstract: As governments in various countries and regions issue tourism-friendly policies in the post-pandemic period, the voices for tourism consumption recovery and innovative transformation have attracted great attention. Many scholars, experts and industry professionals in the field of festivals are actively exploring efficient solutions for festival marketing and sustainability. It is worth rethinking tourists’ consumption psychology and perceived image toward exiting festival products as well as the ante… Show more

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