Factors Influencing Social Networks Use for Business: Twitter and YouTube Analysis

Ioanid, Alexandra; Scarlat, Cezar

doi:10.1016/j.proeng.2017.02.496

Cited by 9 publications

(5 citation statements)

References 4 publications

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“…This paper determines that how some organizations are already achieving just that. Ioanid and Scarlat ( 2017 ) have proposed to determine the aspects that impact organizations, businesspersons, and managers, into the usage of social networks and what welfares gained in case of using it. Thus, 8 items tested by the authors for Twitter and YouTube that even though have no usage by Romanian organizations and upheld by them to impact the online performance of the commerce in different parts with a minimum of 30 percent.…”

Section: Organizational Communications On Social Mediamentioning

confidence: 99%

A comprehensive review on the role of online media in sustainable business development and decision making

He¹

2022

Soft Comput

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People are using platforms of social media like Twitter, Facebook, or Instagram as a regular way to reach very much targeted and new prospective customers. The role of online media is to facilitate the opportunity in making a connection with followers and fans every time they log in. Online media keep social posts informative and sometimes entertaining which the followers' glade to see the contents in their feeds. Online media facilitate with low commitment and easy way to prospective consumers for expressing attentiveness in the business you do for your services or product. Online media can offer a number of marketing opportunities for businesses of all dimensions. These opportunities include promotion of the brand, communication to the consumer about service or product, attracting customers, and building strong connections with available consumers. Apart from this, several other benefits can be gained from the business of online media such as the ability to target, broad reach, fast, personal, low cost or free, and easy to use. An overview of the existing approaches, tools, and techniques to present is the dire need of the modern business in order to develop novel ways and to present the business of services or products in an effective and efficient way. Therefore, this study has presented a comprehensive review of the existing literature associated with the techniques, tools, and approaches used for business with the help of online media and to decision making. Based on this study, new mechanisms will be provided for effective business.

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Section: Organizational Communications On Social Mediamentioning

confidence: 99%

A comprehensive review on the role of online media in sustainable business development and decision making

He¹

2022

Soft Comput

View full text Add to dashboard Cite

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“…Companies consider social sharing networks as the perfect tool for spreading marketing information, attracting new customers, or merely obtaining valuable feedback from dissatisfied customers [57].…”

Section: Helping Companies Invest In Accordance With Sustainable Devementioning

confidence: 99%

Big Social Network Data and Sustainable Economic Development

Can

Alataş

2017

Sustainability

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New information technologies have led to the rapid and effective growth of social networks. The amount of data produced by social networks has increased the value of the big data concept, which is one of the popular current phenomena. The immediate or unpredictable effects of a wide array of economic activities on large masses and the reactions to them can be measured by using social media platforms and big data methods. Thus, it would be extremely beneficial to analyze the harmful environmental and social impacts that are caused by unsustainable business applications. As social networks and big data are popular realms currently, their efficient use would be an important factor in sustainable economic development. Accurate analysis of people's consumption habits and economic tendencies would provide significant advantages to companies. Moreover, unknown consumption factors that affect the economic preferences of individuals can be discovered and economic efficiency can be increased. This study shows that the numerous solution opportunities that are provided by social networks and big data have become significant tools in dynamic policy creation by companies and states, in solving problems related to women's rights, the environment, and health.

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“…According to Gümüş (2018), influencer marketing is defined as identifying Social Influencers and encouraging them to promote or endorse a brand or product on social media platforms. An influencer, a person who is defined as someone who has the potential to influence other people, does influencer marketing (Ioanid & Scarlat, 2017). YouTube, Instagram, Pinterest, Blogs, Facebook, Snapchat, and Twitter are the media to which many influencers are referred (Hu, Manikonda, & Kambhampati, 2014).…”

Section: Introductionmentioning

confidence: 99%

Exploring Self Identity: An Analysis of Audience Reception of Vlogs

Briandana

Fasta

Mihardja

et al. 2021

aspikom

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This study analyzed the interpretation of the self-identity projected by Tasya Farasha through her YouTube content. The development of youth identity today cannot be separated from the role of social media. In this context, Tasya Farasha’s content was examined from the viewpoint of the audience who watched it. This study uses a reception analysis methodology with focus group discussion as data collection technique. The informants in this study were selected based on criteria and classified based on three different universities in Jakarta. The result showed that the informants perceived the content of Tasya Farasya’s broadcast as a reference for youth in forming self-identity both culturally and persuasively in speech and action. The self-identity that Tasya Farasya projects led to a cosmopolitan identity. An identity that sees human’s equality in a community. This self-identity also shows its resistance to various dogmas that discriminate against differences.

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Factors Influencing Social Networks Use for Business: Twitter and YouTube Analysis

Cited by 9 publications

References 4 publications

A comprehensive review on the role of online media in sustainable business development and decision making

A comprehensive review on the role of online media in sustainable business development and decision making

Big Social Network Data and Sustainable Economic Development

Exploring Self Identity: An Analysis of Audience Reception of Vlogs

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