Big Social Network Data and Sustainable Economic Development

Abstract

New information technologies have led to the rapid and effective growth of social networks. The amount of data produced by social networks has increased the value of the big data concept, which is one of the popular current phenomena. The immediate or unpredictable effects of a wide array of economic activities on large masses and the reactions to them can be measured by using social media platforms and big data methods. Thus, it would be extremely beneficial to analyze the harmful environmental and social impacts that are caused by unsustainable business applications. As social networks and big data are popular realms currently, their efficient use would be an important factor in sustainable economic development. Accurate analysis of people's consumption habits and economic tendencies would provide significant advantages to companies. Moreover, unknown consumption factors that affect the economic preferences of individuals can be discovered and economic efficiency can be increased. This study shows that the numerous solution opportunities that are provided by social networks and big data have become significant tools in dynamic policy creation by companies and states, in solving problems related to women's rights, the environment, and health.

Evaluation of Corporate Websites and Their Influence on the Performance of Olive Oil Companies

“…The efficiency scores in Table 3 reveal a substantial gulf between fully-efficient organizations and all other organizations. This finding highlights the importance of innovation and sustainable development as measures to improve performance and thereby achieve greater efficiency [15,32,67].…”

“…Scholars have shown that these technologies contribute to performance in terms of better productivity, profitability, process development, market value, and sustainability [13][14][15][16][17]. To achieve these results, however, companies must adopt and integrate the tools that the Internet has to offer by following a carefully planned strategy [18].…”

Opinion Mining on Social Media Data: Sentiment Analysis of User Preferences

“…Can and Alatas [25] argued that a high source of big data provided by user interactions on social network platforms created a new concept (big social network data) which, through its effective use of specific technologies, leads to a sustainable development of a business.…”

Analysis of Influencing Factors of Big Data Adoption in Chinese Enterprises Using DANP Technique

“…Big data can be useful to enterprises from all industries in identifying customer needs, improving productivity, and gaining a competitive advantage. More importantly, big data plays a new and important role in achieving sustainable economic development [12]. Sustainability consists of three aspects: environmental, economic, and social sustainability [13].…”