Enhancing competitive advantages: The contribution of mediator and moderator on stickiness in the LINE

Tsao, Wen-Yu

doi:10.1016/j.jretconser.2014.08.011

Cited by 31 publications

(22 citation statements)

References 70 publications

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“…(Cronbach's α = 0.82). The measurement of the user stickiness was based on the study of Tsao ( 2014 ), including three questions such as I would like to watch this livestreaming again in the future I would be happy to watch this livestreaming. I would like to stay here for a long time (Cronbach's α = 0.79).…”

Section: Hypothesis Testingmentioning

confidence: 99%

The Impact of Emotional Labor on User Stickiness in the Context of Livestreaming Service—Evidence From China

Shi

Zhu

2021

Front. Psychol.

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Improving the user stickiness becomes increasingly valued, due to the severe user churn of livestreaming services. Previous studies pay much attention to the influencing factors of technology on user stickiness, ignoring the emotional factors. This study examined the impact of the emotional labor of network anchors (deep acting vs. surface acting) on user stickiness in the context of livestreaming service. We extended prior findings in three ways. The results of Study 1 (i.e., questionnaire method, 305 livestreaming users, and 56.4% females) demonstrated that the emotional labor of network anchor positively influenced user stickiness, and immersion experience plays a mediating role. The results of Study 2 (i.e., situational simulation method, 203 volunteers, and 54.09% females) demonstrated that the deep acting strategies of emotional labor had a stronger effect when compared with surface acting strategies. The results of Study 3 (i.e., situational simulation method, 235 volunteers, and 51.9% females) demonstrated that the effect of emotional labor on user stickiness was stronger for the users with prevention focus compared with promotion focus. Based on the perspective of emotional labor, this study extends the previous research on user stickiness and is valuable for guiding the practice of livestreaming services.

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Section: Hypothesis Testingmentioning

confidence: 99%

The Impact of Emotional Labor on User Stickiness in the Context of Livestreaming Service—Evidence From China

Shi

Zhu

2021

Front. Psychol.

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“…Further, a company reaches a 'sustainable' competitive advantage when it is able to earn a long-term profitability, which is higher than the average in the market 'over the years' [27,28]. In general, innovation is the means by which most businesses make their competitive advantage sustainable [29][30][31][32].…”

Section: Competitive Advantagementioning

confidence: 99%

Media Innovation Strategies for Sustaining Competitive Advantage: Evidence from Music Download Stores in Iran

Omidi

Zotto

Norouzi³

et al. 2020

Sustainability

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This study explores the value of media innovation strategies for driving business success within the Iranian e-market of music downloads. It argues that the context of music e-markets in emerging countries differs markedly from that of developed economies by highlighting the political and cultural challenges that local e-music platforms in Iran are continuously facing. As literature is scarce in this specific area, and this study is one of the first attempting to gain a comprehensive understanding, a qualitative approach has been applied, and 14 digital music industry experts were interviewed in Iran. Data were collected through semi-structured face-to-face interviews and then analyzed with a qualitative coding approach. This paper revealed that issues such as copyright challenges and governmental permission barriers are limiting the capabilities of digital music distributors to reach a sustainable competitive advantage.

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“…Based on research conducted [22] there is a significant and positive relationship between Competitive Advantage and Consumer Satisfaction. This research is viewed by the indicators of innovation doffrentiation and market diffrentiation.…”

Section: Competitive Advantagementioning

confidence: 99%

The Effect of Competitive Advantage, The Role of Information Technology on Revisit Intention in Nagari Tuo Pariangan: Tourist Satisfaction as an Intervening Variable

Masly¹,

Wardi²

2021

Proceedings of the Sixth Padang International Conference on Economics Education, Economics, Business and Management, Accounting

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This study aims to analyze the effect of competitive advantage and the role of information technology in Nagari Tuo Pariangan Tanah Datar District and tourist satisfaction as an intervening variable. This research is a causative research with PLS (Partial Least Square) analysis technique. The population in this study are all tourists who have visited the tourist attraction of Nagari Tuo Pariangan, both foreign and domestic tourists, with a total sample of 260 respondents. The results showed that there was a significant positive effect on compeitive advantage on tourist satisfaction, information technology on tourist satisfaction, competitive advantage on revisit intention, tourist satisfaction with revisit intention, competitive advantage on revisit intention through tourist satisfaction, and information technology on revisit intention through tourist satisfaction. The results also showed that there was no significant positive relationship between information technology on revisit intention.

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Enhancing competitive advantages: The contribution of mediator and moderator on stickiness in the LINE

Cited by 31 publications

References 70 publications

The Impact of Emotional Labor on User Stickiness in the Context of Livestreaming Service—Evidence From China

The Impact of Emotional Labor on User Stickiness in the Context of Livestreaming Service—Evidence From China

Media Innovation Strategies for Sustaining Competitive Advantage: Evidence from Music Download Stores in Iran

The Effect of Competitive Advantage, The Role of Information Technology on Revisit Intention in Nagari Tuo Pariangan: Tourist Satisfaction as an Intervening Variable

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