The Effect of Competitive Advantage, The Role of Information Technology on Revisit Intention in Nagari Tuo Pariangan: Tourist Satisfaction as an Intervening Variable

Abstract

This study aims to analyze the effect of competitive advantage and the role of information technology in Nagari Tuo Pariangan Tanah Datar District and tourist satisfaction as an intervening variable. This research is a causative research with PLS (Partial Least Square) analysis technique. The population in this study are all tourists who have visited the tourist attraction of Nagari Tuo Pariangan, both foreign and domestic tourists, with a total sample of 260 respondents. The results showed that there was a significant positive effect on compeitive advantage on tourist satisfaction, information technology on tourist satisfaction, competitive advantage on revisit intention, tourist satisfaction with revisit intention, competitive advantage on revisit intention through tourist satisfaction, and information technology on revisit intention through tourist satisfaction. The results also showed that there was no significant positive relationship between information technology on revisit intention.