Electronic cash: a qualitative assessment of its adoption

Abstract

Examines the nature of a relatively new financial service, electronic cash. A qualitative study of students' use of a specific form of electronic cash, namely Mondex, was undertaken. Attitudes and opinions were sought and the results presented within a theoretical framework of likely adoption. It was found that all students compared the performance of electronic cash with the traditional form of cash. A number of problems were encountered by students in relation to security, speed and complexity of use, although in some situations it was a preferred alternative. Concludes that these issues will need to be addressed but that electronic cash may have advantages in certain situations and that marketing effort should be concentrated on identifying niche opportunities or bundling appropriate services onto the card to provide a relative advantage for increasingly discerning consumers.

Empirical Study of Influence Factors of Adaption Intention of Mobile Payment based on TAM Model in China

“…According to theory of innovation diffusion, Rogers(1995) purposes individual innovation characteristics which mean that the degree of an individual adopting new things compared to others in the social system would influenced the adoption of innovation. Near-field Mobile phone payment is a new way, which must be influenced by the personal innovation characteristics; Szmigin&Bourne [17] (1999) points out that mobile payment is a new network to pay and the adoption is partly decided by the number of company providing mobile payment, which will affect the use opportunities, as result affects consumer's perceived control.…”

Examining the Factors Influencing the Adoption of Web-Based Ticketing: Etix and its Adopters

“…The relative advantage associated with the convenience of being able to receive an airline's ticket outside of travel shop's opening hours has been found to be important in both the case of the adoption of tickets delivered by traditional post (Rugimbana and Iversen, 1994) and telephone based ticketing services (Lockett and Littler, 1997). By contrast, the attributes of flexibility and convenience were found to be of limited value as a source of relative advantage (Szymigin and Bourne, 1999). A major factor in people not adopting innovative ticketing delivery channels is the fact that customers may like to interact with travel agents (Zeithaml and Gilly, 1987;Leblanc, 1990).…”

“…Moreover, existing research in service innovations has tended to concentrate on the processes of new service development (Johne and Storey, 1998) and with some noteworthy exceptions there has been rather limited research on innovations from the consumers' perspective. In all cases where research has focused on the consumer perspective (Rugimbana and Iversen, 1994;Szymigin and Bourne, 1999), the framework associated with the early research by Rogers on innovations in rural societies (Rogers, 1983) has proved to be of significant value.…”

“…The construct of relative advantage is highly domain specific, although dimensions that are found to have some generality include reduced costs and greater convenience. A key issue is that it is not the better performance of an innovation in an objective sense that matters, but rather the superiority of performance as subjectively perceived by the customer (Szymigin and Bourne, 1999). The compatibility of an innovation is the degree to which an innovation is perceived as consistent with past values, experiences and the needs of the potential adopter (Rogers, 1983).…”

Consumer adoption of online music services

“…The acceptance of risk, relative advantage or risk reliever, is the degree to which one innovation is felt by potential customers to be better than the other competitive products available at the time. A key issue here is that although factors like "reduced cost" or "greater convenience" are good examples of tangible ways to build relative advantage, simply ensuring that customers perceive the product to be better than others, potentially through the use of established brands, may already be enough to secure a sale (Szymigin and Bourne, 1999). The degree to which an innovation is seen as being trialable and the psychosocial consequences of the product or service are also recognised as an effective method of reducing the likelihood of risk-avoidance behaviour (Rogers, 1962).…”