Consumer adoption of online music services

Kunze, Oliver; Mai, Li‐Wei

doi:10.1108/09590550710828209

Cited by 27 publications

(8 citation statements)

References 41 publications

(53 reference statements)

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“…Furthermore, we have developed two new independent variables, the discovery of new content and social connectivity, that are highly relevant for a wide range of digital content services. As a result, this study adds to the prior literature on people's motives for consuming hedonic digital content online (Bhattacharjee, Gopal, Lertwachara, & Marsden, 2006;Kunze & Mai, 2007;Molteni & Ordanini, 2003;Sanchez-Franco & Rondan-Cataluña, 2010;Sjöblom & Hamari, 2017).…”

Section: Not Supportedmentioning

confidence: 80%

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What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium

Mäntymäki

Islam

Benbasat

2019

Information Systems Journal

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Fostering the conversion of free users to premium subscribers and retaining those premium users are critical objectives for freemium service providers. Building on consumer value theory, we empirically examine the differences between basic and premium users in terms of the emotional, functional, social, epistemic, and economic values driving basic users' decisions to upgrade to premium subscriptions and premium users' decisions to retain their paid subscriptions. We employ enjoyment, intrusiveness of advertising in the free subscription, ubiquity, social connectivity, the discovery of new content, and the price value of the premium subscription as drivers of intentions and test our model using data from a leading digital content service that employs the freemium model. Our results show that enjoyment and price value of the premium subscription predict the intention to upgrade to premium, whereas the intention to retain the premium subscription is driven by ubiquity and the discovery of new content. Interestingly, social connectivity has no effect on the intention to upgrade but does have a small negative effect on the intention to retain the premium subscription. Contrary to our expectations, intrusiveness of advertising in the free subscription had a negative effect on the price value of the premium subscription. Collectively, our results imply that the intention to retain the premium subscription is influenced by attribute‐level value perceptions such as ubiquity, the discovery of new content, and social connectivity whereas the intention to upgrade is driven by benefits, ie, enjoyment and price value of the premium subscription.

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Section: Not Supportedmentioning

confidence: 80%

“…Freemium consumer behavior literature (Koch & Benlian, 2017;Wagner et al, 2014) Consumer value in digital content services (Bhattacharjee et al, 2006, Kunze & Mai, 2007, Molteni & Ordanini, 2003, Sanchez-Franco & Rondan-Cataluña, 2010, Sjöblom & Hamari, 2017.…”

Section: Source Of Contribution Description Area Of Contributionmentioning

confidence: 99%

What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium

Mäntymäki

Islam

Benbasat

2019

Information Systems Journal

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“…Internet provides a lot of information on the products and services offered, and a variety of web sites where the web user can carry out transactions. Despite the fact that internet lowers the cost of acquiring information, consumers also incur time costs from using online portals, the time of learning how to buy on a certain e-retailing web site, the time to wait for it to respond and the additional cognitive effort expended in this expanded search process (Kunze and Li-Wei, 2007;Littler and Melanthiou, 2006). Moreover, in the case of internet shopping the time risk may be related to the time involved in dealing with erroneous transactions.…”

mentioning

confidence: 99%

“…Further, Flavián and Guinalíu (2006a, b) propose security risk as the technical aspect of ensuring the integrity, confidentiality, authentication and non-recognition of relationships. Researchers have found that security is a key dimension in studying user attitude toward online services (Kunze and Li-Wei, 2007;Polatoglu and Ekin, 2001;Suh and Han, 2002). Consumers associate security risk with loss of money (in cash or through the credit card).…”

mentioning

confidence: 99%

A study on the impact of consumer risk perception and innovativeness on online shopping in India

Thakur

Srivastava

2015

International Journal of Retail &Amp; Distribution Management

156

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to develop and empirically test a conceptual model to establish how consumer innovativeness can be used as a variable to positively influence online retailing adoption intention both directly and reducing consumer perceived risk (PR). Design/methodology/approach -The literature concerning personal innovativeness toward information technology and major components of PR have been systematically reviewed to develop a conceptual model. The impact of innovativeness and PR on online shopping adoption intention has been empirically validated by structural equation modeling using a sample of 433 internet users in India. Findings -Results reveals consumer innovativeness as a key construct to improve online retail adoption intention both directly and by its effective role in reducing consumer risk perception of using internet channel for making purchase of physical goods. Originality/value -There is a lack of studies which connect consumer innovativeness and PR in the online retailing context especially in Indian scenario. The results expand one's knowledge on this relationship, propounding interesting empirical evidence of the model among current and potential online shoppers.

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“…On the other hand, Stone and Grønhaug (1993) found that financial and psychological risks were the significant predictors of overall perceived risk in purchasing a personal computer. Kunze and Mai (2007) found that when consumers used an online music service, performance risk and time risk were the best predictors of overall perceived risk, whereas social risk and psychological risk were the poorest predictors.…”

Section: Perceived Riskmentioning

confidence: 97%

Perceived Risk in Tuanzhu Group Buying and Traditional Online Buying in Taiwan

Chen¹,

Duan²,

Ni³

et al. 2016

IBR

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Consumers who have adopted tuanzhu group buying (TGB) changed from one-on-one online buying to buying led by a tuanzhu (ie. group leader). The tuanzhu integrates the demands and funds of multiple consumers and is responsible negotiating with the seller to achieve better transaction results as well as to acquire more information about the product to reduce various kinds of risk. However, the TGB mechanism is marred by delays and uncertainties, which can trigger potential customer risks. We recruited as participants 193 college students from four business schools. All students participated in the research voluntarily. The respondents were randomly assigned to the traditional online buying and TGB groups. Of the 193 surveys distributed, 146 were returned. Results of this study show that consumers' perceived risk is higher with TGB than with online buying. As a result, TGB is much more complicated than traditional online buying, and thus consumers' perceived risk is higher with TGB than with traditional online buying.

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Consumer adoption of online music services

Cited by 27 publications

References 41 publications

What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium

What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium

A study on the impact of consumer risk perception and innovativeness on online shopping in India

Perceived Risk in Tuanzhu Group Buying and Traditional Online Buying in Taiwan

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