Empirical Study of Influence Factors of Adaption Intention of Mobile Payment based on TAM Model in China

Abstract

Abstract

Investigating the Moderating Effects of Gender and Self-Efficacy in the Context of Mobile Payment Adoption: A Developing Country Perspective

“…Also, there is a highly significant positive correlation between perceived ease of use and perceived usefulness (H 3 ), suggesting that customers who recognize that m-payment to be effortless and easy to use also perceive it to be efficient and more useful. Many previous studies have drawn similar outcomes and conclusions (Pousttchi & Wiedemann, 2007;Kim et al, 2010;Schierz et al, 2010;Yongmeng, 2013;Li et al, 2014;Liébana-Cabanillas et al, 2014). Apparently, the current findings confirm the importance of both perceived ease of use and perceived usefulness constructs in predicting individuals' acceptance of m-payment Vol.…”

“…The current study reinforces the important role subjective norm plays in the adoption process of m-payment technology in Jordan, whereas the present analysis demonstrates that subjective norm is statistically correlated with individuals' behavioral intention to use m-payment. Many studies have reported similar findings (Schierz et al, 2010;Li et al, 2014). Further, in contrary to what has been conceptualized in the current analysis, subjective norm has been found to exert no influence on the perceptions of usefulness (H 5 ).…”

“…For example, similar conclusions were drawn by Hamza and Shah (2014) who revealed that gender differences exert no moderating effects on the adoption process of m-payment technology among university students in a developing country context of Nigeria, particularly among the primary TAM-related relationships. Also, Li et al (2014) have proposed a model to investigate factors that influencing the intention of m-payment system in China, they have concluded that different genders have exhibited similar perceptions and orientations towards willingness to adopt m-payment technology. Further, many other studies have provided conclusions that gender differences have been found to have little moderating influence in various IT adoption contexts (Bigne et al, 2005;Zhou et al, 2007;Calisir et al, 2009;Lip-Sam & Hock-Eam, 2011).…”

“…Similarly, Schierz et al (2010) analyzed empirically the acceptance of m-payment services; they reported that subjective norm strongly impacts the adoption process of m-payment services among consumers. In the meantime, a number of studies conducted on adoption and acceptance of m-payment systems in various cultural settings have empirically established that subjective norm directly and positively influences behavioral intention to use (Li & Zhang, 2012;Yang et al, 2012;Yongmeng, 2013;Li et al, 2014;Jaradat & Al-Mashaqba, 2014). Correspondingly, an empirical study conducted to highlight the factors that influence Chinese consumers to adopt m-payment has demonstrated that the aspect of subjective norm influences behavioral intention (Li et al, 2014).…”

“…In the meantime, a number of studies conducted on adoption and acceptance of m-payment systems in various cultural settings have empirically established that subjective norm directly and positively influences behavioral intention to use (Li & Zhang, 2012;Yang et al, 2012;Yongmeng, 2013;Li et al, 2014;Jaradat & Al-Mashaqba, 2014). Correspondingly, an empirical study conducted to highlight the factors that influence Chinese consumers to adopt m-payment has demonstrated that the aspect of subjective norm influences behavioral intention (Li et al, 2014). Further, Loch et al, (2003) found that 47 percent of Internet usage in the Arab world explained by social norms.…”