Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Τουριστικών Επιχειρήσεων, 2002This study examines: (a) the relationship between the advantages and disadvantages of electronic travel shopping, in comparison to traditional in-store shopping from high street travel agents, and consumers' perception of the innovation characteristics (relative advantage, compatibility and complexity) of e-shopping, and (b) the relationship between consumer's perception of these characteristics and their intention to adopt electronic travel shopping. These relationships are examined using a sample of 127 households in Greece. The results indicate that the advantages and disadvantages of physical efforts and time pressure related to traditional in-store travel agency shopping positively influence consumer's perception of the characteristics of e-shopping. The results further show that consumers' perception of the relative advantage and compatibility of electronic travel shopping positively influence their intention to adopt e-shopping. It is also explored whether income, education and age moderate these relationships
This paper examines the case of the consumer adoption of an air travel service innovation, namely delivering electronic tickets (Etix) for air travel, which may be viewed as an innovation in service delivery. The qualitative study reported here adopted Rogers' model of perceived innovation attributes and was augmented by Bauer's framework of perceived risk. Participants in focus groups were categorised according to their attitudes towards buying electronic tickets for air travel through the Internet. The perceived innovation attributes were identified to be significant determinants of consumers' adoption decisions and practices. In addition, two more dimensions were found to influence consumers' adoption decisions, stressing the high complexity of the adoption decisions for Internet-based air travel ticketing innovations. The findings have practical value for organisations in the air travel sector as well as for traditional travel agents and Global Distribution Systems (GDSs).
The study presented in this paper examines the case of the customer adoption of an air travel innovation, namely delivering through mobile telephones electronic tickets as well as boarding passes and other related services for air travel, which may be viewed as an innovation in service delivery. The qualitative study reported here adopted Rogers' model of perceived innovation attributes and was augmented by Bauer's framework of perceived risk. Participants in focus groups were categorised according to their attitudes towards buying electronic tickets for air travel through mobile phones. The perceived innovation attributes were identified to be significant determinants of travellers' adoption decisions and practices. In addition, two more dimensions (compatibility with a person's values and previous experience with the product category) were found to influence travellers' adoption decisions, stressing the high complexity of the adoption decisions for mobile phone-based air travel service innovations. The findings have practical value for organisations in the air travel sector as well as for Global Distribution Systems (GDSs) and traditional travel agents.
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