Does organic means health for consumers? Selected issues of organic food market

Drejerska, Nina; Sobczak, Wioleta; Gołębiewski, Jarosław; Gierula, Weronika Aniela

doi:10.1108/bfj-12-2020-1175

Cited by 9 publications

(7 citation statements)

References 59 publications

(60 reference statements)

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“…In Switzerland, the IP-SUISSE producer organization is introducing a nonorganic, private–public standard for pesticide-free wheat production [ 15 ]. Studies have demonstrated that the pesticide-free attribute is the most important aspect of consumer interest when purchasing organic produce [ 16 , 17 ]. The study by Britwum, et al [ 18 ] on consumers’ perceptions regarding the desired attributes of organic produce found that consumers place the highest importance and confidence in the “free of growth hormones” and “free of synthetic pesticides” aspects of organic labeling.…”

Section: Introductionmentioning

confidence: 99%

Can the Part Replace the Whole? A Choice Experiment on Organic and Pesticide-Free Labels

Zheng

Wen

Xiu

et al. 2022

Foods

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Chemical pesticides are a serious impediment to agricultural sustainability. A large-scale reduction in their use to secure food supplies requires more innovative and flexible production systems. Pesticide-free production standards bring together the strengths of all participants in the food value chain and could be the catalyst for this transition. Using a choice experiment approach and green tea as an example, this study investigated consumers’ preferences for organic and pesticide-free labels. According to the findings, organic and pesticide-free labels and brands are all major factors that affect consumers’ purchase decisions. Consumers are more willing to pay for organic labels than pesticide-free labels. There is a substitution effect between organic labels and pesticide-free labels. Complementary effects exist between organic labels and national brands, pesticide-free labels, and national brands. Consumer trust has an impact on consumers’ choice of organic labels and pesticide-free labels. The use of pesticide-free labels is an alternate approach for small- and medium-sized businesses in a specific market to lower the cost of organic certification.

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Section: Introductionmentioning

confidence: 99%

Can the Part Replace the Whole? A Choice Experiment on Organic and Pesticide-Free Labels

Zheng

Wen

Xiu

et al. 2022

Foods

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“…A growing interest in sustainability has led enterprises to become green for a variety of reasons. Responsible behavior in the food sectors have now led consumers and producers to become more conscious of food values and lifestyle changes [41], which are reflected in food quality and safety [42,43]. Moreover, both consumers and producers have increased their interest in environmental protection [44] and want to preserve the depletion of the natural environment; however, the main reason is still financial [45].…”

Section: Characteristics Of the Market Of Eco-friendly Productsmentioning

confidence: 99%

Determinants of Purchase Behavior of Young E-Consumers of Eco-Friendly Products to Further Sustainable Consumption Based on Evidence from Poland

Maciaszczyk

Kwasek²,

Kocot

et al. 2022

Sustainability

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The aim of the article is to analyze the purchasing behavior of young e-consumers of organic products in regard to sustainable consumption. The article highlights the importance of the Internet in the intensification of purchasing processes of modern consumers and presents the results of the study conducted in November 2021 using a survey questionnaire involving a sample of 620 respondents. As a result of statistical analyses, a structural model was estimated using the maximum likelihood method. It allowed us to determine the variables that influence the purchasing behavior of young e-consumers, as well as to illustrate the degree of the influence between endogenous variables. Defining these relationships made it possible to determine the factors that affect the buying behavior of young e-consumers in the market of organic products. The results of the study and the analysis of the model have led us to the conclusion that purchasing behavior is mainly determined by product information derived from various sources involving product and service quality or warranty, thus giving the consumers the right to file a complaint. The balance between these factors creates the grounds for sustainable consumption and putting emphasis on the specified groups of factors by the producers will allow shopping activities to intensify among young e-consumers. The ongoing SARS-CoV-19 pandemic has posed a serious limitation to an effective performance of the following study. In the future, the authors intend to carry out similar research among overseas respondents so that it is possible to verify if the current trends can also be traced in foreign markets.

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“…Studies concerning consumer behaviour in emerging markets such as Vietnam [35], China or Brazil [36], Tanzania [37], Turkey, Pakistan and Iran [38] are also readily available. However, there are few studies that compare countries with a mature organic food market with those where the organic market is still under development [15,39,40]. The PL organic food market is considered here as still at the developing stage, as the use of organic food products began much later than other European countries such as the UK, where the market for organic products is more mature [39].…”

Section: Introductionmentioning

confidence: 99%

Comparison of the Purchasing Behaviour of Polish and United Kingdom Consumers in the Organic Food Market during the COVID-19 Pandemic

Wojciechowska-Solis

Kowalska

Bieniek

et al. 2022

IJERPH

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The main objective of the study was to compare young consumer purchasing behaviour towards organic food in Poland (PL) and the United Kingdom (UK), countries with different levels of organic market maturity. The study was conducted by means of an online survey questionnaire during the COVID-19 pandemic between December 2020 and February 2021. The sample consisted of 862 PL and 161 UK consumers. 31% of PL respondents and 58.4% of UK respondents indicated they purchase organic products. Descriptive statistics, the Mann–Whitney U test and the two proportion Z test were used for statistical analyses. The results indicate that young consumers pay particular attention to the freshness and quality of consumed products. Concern for their own health and that of their loved ones, as well as the desire to eat better-quality products were the main motivations for the respondents to purchase organic products. Organic vegetables and fruits, eggs, dairy products, and meat and meat products, were among the most frequently purchased products in the studied cohorts. Experts (e.g., a dietitian, physician) were declared to be the first source of information concerning food products for young consumers. Next, family members were indicated. Social media content (PL respondents) and information from websites managed by institutions (UK respondents) were mentioned as the third source. UK consumers preferred short supply chains. The present study can be used by government bodies and companies to select the most effective communication channels for education and advertising and to develop effective commercial strategies aimed at young consumers.

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Does organic means health for consumers? Selected issues of organic food market

Cited by 9 publications

References 59 publications

Can the Part Replace the Whole? A Choice Experiment on Organic and Pesticide-Free Labels

Can the Part Replace the Whole? A Choice Experiment on Organic and Pesticide-Free Labels

Determinants of Purchase Behavior of Young E-Consumers of Eco-Friendly Products to Further Sustainable Consumption Based on Evidence from Poland

Comparison of the Purchasing Behaviour of Polish and United Kingdom Consumers in the Organic Food Market during the COVID-19 Pandemic

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