The article focuses on the specificity of the behavior of modern prosumers in the market for organic products as a determinant of sustainable consumption. The strengthening of the pro-consumer relationship is made possible thanks to ongoing technological changes, especially the development of the Internet. It is thanks to our online activities and the opinions of other Internet users that pro-consumer decisions concerning online purchases are shaped. The article presents the results of empirical studies conducted in 2020 on a sample of 664 respondents using a questionnaire, while the survey results were developed using SPSS Statistics. Findings of research showed the willingness of consumers for prosumption and kind of behaviors that were most often among the research group. In the course of research proceedings, it was possible to define factors that dispose declarative prosumers for the purchase of organic products. Conducted analyses also allowed for building the model of the influence of individual characteristics of respondents on the index of prosumption.
The article is an attempt to present the results of research that analyzes the phenomenon of organizational agility as a determinant of the effective use of ICT. In order to thoroughly investigate the phenomenon, a questionnaire study was quoted on a sample of 745 respondents. The results of the conducted research may contribute to the process of efficient enterprise management, which emphasizes the role of agile personnel in the effective use of ICT tools in various areas of company operations (sales, services, marketing, finance, administration). The presented research has shown that the use of ICT tools is a common phenomenon. ICT tools increase work efficiency, improve task performance and increase the speed of employees’ actions. At the same time, the condition for their efficient use is the development of agile attributes in employees, such as commitment, credibility, dedication, competence, creativity and innovation. It is also extremely important to constantly improve digital competences.
The aim of this paper is to define the business case for the involvement of SMEs in CSR from the perspective of employees. The work answers the following questions: (1) What socially responsible activities do SMEs undertake? (2) To what extent are SME employees involved in activities in the area of CSR? (3) How is the business rationale of CSR activities perceived by employees? On the basis of the conducted research, the authors decided to find out what and how socially responsible activities impact business performance. For this purpose, a structural model was estimated, using the maximum likelihood method. As a result of the research, it was found that small- and medium-sized enterprises engage in CSR activities, but their involvement is limited and focused on environmental, health-related initiatives, and social campaigns. This suggests the choice of activities that are related to the formation of responsible attitudes, which are universal but not very engaging for employees. The results also show that employees are not passive observers but are responsible for the implementation of the CSR initiatives, which may have positive and negative impacts on business performance. In the opinion of employees, the most important benefits of involvement in CSR are building trust, building relationships with clients, and image improvement. Motivators such as increased profitability or (surprisingly) sustainable development played a much smaller role. From the theory point of view, the research results define the scope and scale of SMEs involvement in corporate social responsibility activities and indicate the main benefits that result from this involvement for SMEs. The results of research allow for a more effective selection of CSR activities and areas in which companies can use CSR to support the achievement of business goals.
The aim of the article is to analyze the purchasing behavior of young e-consumers of organic products in regard to sustainable consumption. The article highlights the importance of the Internet in the intensification of purchasing processes of modern consumers and presents the results of the study conducted in November 2021 using a survey questionnaire involving a sample of 620 respondents. As a result of statistical analyses, a structural model was estimated using the maximum likelihood method. It allowed us to determine the variables that influence the purchasing behavior of young e-consumers, as well as to illustrate the degree of the influence between endogenous variables. Defining these relationships made it possible to determine the factors that affect the buying behavior of young e-consumers in the market of organic products. The results of the study and the analysis of the model have led us to the conclusion that purchasing behavior is mainly determined by product information derived from various sources involving product and service quality or warranty, thus giving the consumers the right to file a complaint. The balance between these factors creates the grounds for sustainable consumption and putting emphasis on the specified groups of factors by the producers will allow shopping activities to intensify among young e-consumers. The ongoing SARS-CoV-19 pandemic has posed a serious limitation to an effective performance of the following study. In the future, the authors intend to carry out similar research among overseas respondents so that it is possible to verify if the current trends can also be traced in foreign markets.
Purpose:The aim of the article is to present the experience of Silesian companies from the SME sector in the aspect of the conditions for the success of the outsourcing project in the field of IT separation. Design/Methodology/Approach: The article presents the results of research on a group of one hundred companies from the Silesian Voivodeship. The research was conducted over the course of March and April 2020. During this period, a questionnaire was sent to respondents, in accordance with the CAWI technique standards. In order to verify the hypothesis, the independence test χ 2 was used. Findings: It has been shown that the scope of satisfaction from cooperation with an external company and the benefits of IT outsourcing depend on the diligence of project preparation and the quality of outsourcing relationship management. Practical Implications: Companies that will be satisfied with cooperation with an outsourcing partner will also properly plan the project implementation process. This, in turn, will translate into an efficient flow of information between project participants. The research results reflected here can benefit both incubator business workers, researchers and entrepreneurial teachers and become an inspiration for further analysis and extended research on this problem. Originality/Value: The originality of the conducted research lies in the presentation of the relationship between the two parameters using the independence test χ 2 . These dependencies are based on relationships bewtween several variables, among them, scope of satisfaction, outsourcing cooperation, profitability, degree of satisfaction.
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