Globally, the organic food market is the most successful green market. Young consumers, the decision-makers of the future, are perceived as being more environmentally concerned than older cohorts. The aim of this study was to consider young consumers’ attitudes and behaviours concerning organic food, where the organic food market in the UK is more mature than in Poland. Empirical research was conducted using a web-based survey questionnaire (CAWI) with consumers (n = 973) in both countries. The associations between four constructs (general pro-social attitudes, green consumption values, receptivity to green communication, and buying behaviour) were considered using CB-SEM. We extended the model with two new constructs to explain young consumers’ purchases of organic food. UK respondents are significantly more conscious green consumers with higher environmental attitude intensity than Polish residents. Intensity of pro-environmental attitude components influences directly and indirectly the choice of organic food. People with a higher intensity of pro-environmental attitudes are significantly more likely to choose organic food. Perception of organic food influences purchases only in Poland. The components of pro-environmental attitudes and perception of organic food alone do not explain the variability in behaviour, despite a good fit of the model. This suggests that other independent variables may be of influence.
Background: Mislabelling and substitution of ingredients in food supplements is a growing concern for regulators, businesses and consumers. Whilst there is a body of literature that has considered food and drink substitution and mislabelling, there is limited published research on the compliance of food supplements with regulatory requirements. Scope and Approach: Using secondary data, the aim of this research was to identify the main factors influencing food supplements non-compliance in the European Union (EU) but with specific emphasis on Poland. The sources of data in this review were: (1) the register of prohealth foods maintained by the Chief Sanitary Inspector (GIS) in Poland; (2) unpublished data from the European Commission DG Health and Food Safety (EC DG SANTE); (3) the EU Food Fraud Network and the Administrative Assistance and Cooperation System (EU FFN & AAC) Reports; (4) the Polish Trade Inspection (IH) Report; and (5) the Rapid Alert System for Food and Feed (RASFF) Portal. Key findings and conclusions: The level of food supplements non-compliance with stated legal requirements especially mislabelling is identified in this research. Policy needs to be strengthened both at the EU level, where overarching regulatory governance can be introduced, and also in individual member states, such as Poland, where situational socioeconomic factors Highlights The incidence of food supplement non-conformity is a concern in Europe. Problems involve composition, nutrition, and health claims. Effective food supplement governance is essential for consumer protection.
The main objective of the study was to compare young consumer purchasing behaviour towards organic food in Poland (PL) and the United Kingdom (UK), countries with different levels of organic market maturity. The study was conducted by means of an online survey questionnaire during the COVID-19 pandemic between December 2020 and February 2021. The sample consisted of 862 PL and 161 UK consumers. 31% of PL respondents and 58.4% of UK respondents indicated they purchase organic products. Descriptive statistics, the Mann–Whitney U test and the two proportion Z test were used for statistical analyses. The results indicate that young consumers pay particular attention to the freshness and quality of consumed products. Concern for their own health and that of their loved ones, as well as the desire to eat better-quality products were the main motivations for the respondents to purchase organic products. Organic vegetables and fruits, eggs, dairy products, and meat and meat products, were among the most frequently purchased products in the studied cohorts. Experts (e.g., a dietitian, physician) were declared to be the first source of information concerning food products for young consumers. Next, family members were indicated. Social media content (PL respondents) and information from websites managed by institutions (UK respondents) were mentioned as the third source. UK consumers preferred short supply chains. The present study can be used by government bodies and companies to select the most effective communication channels for education and advertising and to develop effective commercial strategies aimed at young consumers.
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