Comparison of the Purchasing Behaviour of Polish and United Kingdom Consumers in the Organic Food Market during the COVID-19 Pandemic

Wojciechowska-Solis, Julia; Kowalska, Aleksandra; Bieniek, Milena; Ratajczyk, Monika; Manning, Louise

doi:10.3390/ijerph19031137

Cited by 22 publications

(20 citation statements)

References 79 publications

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“…Although the UK has witnessed a 25% increase in consumer spending on organic food over the last decade, it remained below the European average of EUR 39 per capita in 2019 (Willer et al, 2021). The smallest expenditure on organic food is recorded in Eastern European countries, with an average Polish consumer spending EUR 8 in 2019 (Wojciechowska-Solis et al, 2022). Fruit and vegetables are the key goods in the global market for organic food, followed by dairy products.…”

Section: Organic Food Marketmentioning

confidence: 99%

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Being a product consumer during the COVID-19 pandemic: profile of the Polish consumer in the organic dairy market

Wojciechowska-Solis

Śmiglak-Krajewska

2022

BFJ

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PurposeThe purpose of this paper was to determine the profile of dairy product consumers in the organic market.Design/methodology/approachThe study was based on a survey questionnaire developed by the author and administered to a total of 1,108 respondents. The statistical analysis (including descriptive statistics, the analysis of the discriminative function and the Chi2 test was performed with the use of Statistica 13.1 PL. The respondents’ gender was the factor behind the differences in how they behaved.FindingsThe consumers indicated the channels they rely upon to find information on organic dairy products; in addition to trusting the opinions of their family members and experts, they also use web platforms. Further, they specified their preferred locations for buying favorite products during the pandemic: specialized organic food shops, large distribution chains and online stores.Practical implicationsThese outcomes will help in identifying target consumer segments and information channels for specific information and advertising messages. They also form an important resource for developing some potential strategies which the supply chain stakeholders could implement to promote organic consumption of dairy products.Originality/valueThis study identifies consumers’ preferred dairy products; motives for purchasing organic dairy products; barriers that consumers believe exist in the market; sources of knowledge about products purchased by consumers; and consumers’ preferred channels for purchasing organic dairy products. To the best of the author’s knowledge, this is the first study of dairy product consumers in the organic market in Poland.

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Section: Organic Food Marketmentioning

confidence: 99%

“…, 2021). The smallest expenditure on organic food is recorded in Eastern European countries, with an average Polish consumer spending EUR 8 in 2019 (Wojciechowska-Solis et al. , 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Being a product consumer during the COVID-19 pandemic: profile of the Polish consumer in the organic dairy market

Wojciechowska-Solis

Śmiglak-Krajewska

2022

BFJ

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“…Many believe that organic food production is chemicals-free and organic products are of high nutritional value. Over the pandemic, consumers have also become more concerned about the environmental issues, which translated into higher demand for organic food products (see more Wojciechowska-Solis et al, 2022). Since the COVID-19 pandemic there has been a significant shift to online food shopping across many European countries which might be particularly important for the development of organic food market in countries, like Poland, where this market is still immature and where the supplydemand relationship and distribution channels are developing (EIT Food, 2021, p. 7;Łuczka & Kalinowski, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Meeting the European green deal objective of expanding organic farming

Bieniek

2022

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Research background: Economic growth is unsustainable. However, a circular economy has the potential to lead to sustainable development, while decoupling economic growth from the negative consequences of resource depletion and environmental degradation. The EU's strategy of climate neutralization in 2050 developed, inter alia, into a European Green Deal action plan aiming at the efficient use of resources by moving to a cleaner, circular economy. More sustainable EU food system is a cornerstone of the European Green Deal. The European Commission's goal is 25% of agricultural land to be used for organic production in 2030. The question is if it is possible to reach the objective with the use of current incentives. What else may be done to encourage European farmers to convert to organic farming? Purpose of the article: The aim of this research is to review the development of organic agriculture in Europe and the EU and to identify incentives for farmers to convert to organic farming. Methods: First of all, the methodological approach is to iteratively review the existing literature to frame the problem. Secondly, the data on organic agriculture in Europe is to be analyzed to answer the research questions. The analysis is based on international statistics, mainly collected by FiBL, IFOAM, EC Agri-food data portal and Eurostat..Fitting the trend functions to the actual data has been made in three scenarios (pessimistic, realistic and optimistic). These trend functions were used for the long-term forecasts of the share of organic farmland in the EU. Findings & value added: The long-run forecast might be treated as a goal, which can motivate to act more intensively to achieve the objective. The existing measures, including organic farming payments, are not sufficient to meet the goal of massive increase in the acreage under organic production. It is necessary to develop new incentives e.g. Green Public Procurement, innovative and effective media campaigns, development of a dynamic network of actors within the organic food supply chain with the use of blockchain technology.

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“…Notwithstanding differing opinions on the specific generational cohort (Nielsen, 2018; Priporas et al , 2017), the general understanding is that the Generation Z cohort has now graduated from high school and is referred to as young adults (Nguyen et al , 2018). Thus, both Generations Y and Z are considered as young customers (Wojciechowska-Solis et al , 2022). What distinguishes the young generations from previous generations is their growing desire to use sustainable and environment-friendly items and their innate incentive to act in an ecological friendly manner (Chaturvedi et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

A longitudinal study on organic food continuance behavior of Generation Y and Generation Z: can health consciousness moderate the decision?

Kabir

2023

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Purpose This study examines the organic food continuance behavior (OFCB) of young (Generations Y and Z) Bangladeshi consumers as a part of green consumption for sustainable development. Based on the extended “Theory of Planned Behavior” (TPB), this study investigates the reasons for continuing organic food (OF) consumption. This research aims to create a model highlighting the characteristics influencing Bangladeshi consumers to continue eating OFs while considering the moderating role of health consciousness during the COVID-19 health crisis (CHC). Design/methodology/approach This is a longitudinal study, the first phase of which was conducted in 2020, whereas the second phase of data collection is completed on December 31, 2021. Thus, a longitudinal research design (N = 196) was used to investigate whether TPB element have the same impact over the period of time in two data collection phases. It also attempted to reveal if there is any change in the level of influences of Knowledge of organic food health benefit (HAK), and health consciousness on OFCB. A structured questionnaire was used to collect data from the participants of Generations Y and Z. Partial least square structural equation modeling validates the proposed research model. Findings Research results of phase two ensure that out of the five direct hypotheses related to social norm (SNRM), attitude (ATD), perceived behavioral control (PBRC), HAK and CHC, four (ATD, PBRC, HAK and CHC) significantly influence OFCB of Bangladeshi consumers. SNRM has no significant statistical influence on OFCB. On the other hand, all the direct hypotheses, including SNRM, were accepted during the first phase of the study. Hence, when people begin eating OF and recognize the health benefits, their firm behavioral control ensures that what others think has no significant influence on OFCB. Research limitations/implications Most of the data for this study came from those born after 1980, commonly known as Generations Y and Z. Thus, including more data from different age groups may result in different research conclusions. The survey contains a large proportion (62%) of respondents with an income of less than BDT 40,000 per month, a price-sensitive demographic in Bangladesh. The price of OF was not included in this study though price sensitivity may have impacted the study’s findings. Practical implications This research used one moderating and four exogenous variables to determine Bangladeshi consumers’ OFCB. HAK and PBRC are proven to be the strongest determinants. Though health consciousness, Knowledge and self-control are essential, Bangladeshi citizens’ awareness of OF and sustainable consumption is still far below compared to other countries. Consequently, this study urges policymakers to raise health awareness through various social efforts. Social implications The Bangladesh government has various initiatives to encourage sustainable development, including promoting OF consumption. Increased OF consumption will increase demand, resulting in an enormous need for organic production. This phenomenon will benefit society as bio-fertilizers are ecologically benign, resolving soil fertility issues and reducing disease risks while enhancing nutritional content. This study can serve as the foundation for developing a plan to boost the consumption of OFs, which can have a beneficial social impact. Originality/value Since no longitudinal study to explain the continuance of OFs has been observed in Bangladesh, this research uniquely contributes to predicting sustainable consumption behavior.

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Comparison of the Purchasing Behaviour of Polish and United Kingdom Consumers in the Organic Food Market during the COVID-19 Pandemic

Cited by 22 publications

References 79 publications

Being a product consumer during the COVID-19 pandemic: profile of the Polish consumer in the organic dairy market

Being a product consumer during the COVID-19 pandemic: profile of the Polish consumer in the organic dairy market

Meeting the European green deal objective of expanding organic farming

A longitudinal study on organic food continuance behavior of Generation Y and Generation Z: can health consciousness moderate the decision?

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