Does altruism play a role in determining U.S. consumer preferences and willingness to pay for natural and regionally produced beef?

Umberger, Wendy J.; McFadden, Dawn D. Thilmany; Smith, Amanda R.

doi:10.1002/agr.20194

Cited by 84 publications

(78 citation statements)

References 23 publications

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“…Much of the growth can be attributed to consumers' increasing concerns about the effects of meat production and processing methods on the safety and nutritional content of their food and on the environment (Umberger et al 2009). Approximately 85 per cent of the beef raised and sold through retail outlets in the US is grain-finished in a feedlot on a high-concentrate (e.g.…”

Section: Introductionmentioning

confidence: 99%

Role of credence and health information in determining US consumers’ willingness‐to‐pay for grass‐finished beef

Umberger¹,

Boxall²,

Lacy³

2009

Aus J Agri & Res Econ

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Consumer demand for forage-or grass-finished beef is rapidly emerging in the US. This research uses data elicited from consumer surveys and experimental auctions to provide insight on product attributes (taste/flavour, credence and nutritional characteristics) and socio-demographic factors that are most important in determining US consumers' preferences and willingness to pay premiums for grass-finished versus grain-finished beef. Information related to beef production processes increased the probability consumers would be willing to pay a premium for grass-fed beef. However, it appears that health-related messages are more important drivers of willingnessto-pay, on average, than the absence of antibiotics and supplemental hormones and traceability. Labelling information regarding grass-fed beef's nutritional content and related production processes is vital for maintaining and growing premium niche markets for grass-fed beef in the US. The relative size of the willingness to pay estimates compared to previous cost estimates suggest that the Australian beef industry may have a comparative advantage for finishing beef on forage and marketing premium grass-fed differentiated beef products in the US market.

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Section: Introductionmentioning

confidence: 99%

Role of credence and health information in determining US consumers’ willingness‐to‐pay for grass‐finished beef

Umberger¹,

Boxall²,

Lacy³

2009

Aus J Agri & Res Econ

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“…Los resultados del presente trabajo de investigación coinciden con los resultados de Umberger et al (2009) y Cranfield et al (2012 respecto a las variables que explican la DAP por consumir productos locales SABOR e INOCUIDAD; variables que en los trabajos citados están relacionadas con la calidad o reputación de los productos locales. Es decir, los consumidores suponen o consideran que los productos locales son de mejor calidad y las variables SABOR e INOCUIDAD son determinantes en la definición de calidad.…”

Section: Resultados Para La Dap De Nuez De Castilla Localunclassified

“…Estudios sobre productos alimenticios locales han determinado los factores socioeconómicos que afectan la Disponibilidad a Pagar (DAP) por su consumo (edad, género, ingreso y precio), los atributos del producto (carácter nutritivo, conveniencia y frescura), las razones del consumo (percepción de calidad, inocuidad, y el apoyo a la economía y los mercados locales) y el rol de la nutrición y la salud en las decisiones del consumidor (Loureiro e Hine, 2001;Carpio e Isengildina-Massa, 2009;Umberger et al, 2009;Cranfield et al, 2012). Además, se han analizado los factores que diferencian el producto a través de una etiqueta de "producido localmente", o diferenciando varias localidades de una región (Wuyang et al, 2012).…”

Section: Introductionunclassified

Explanatory factors of willingness to pay for cultural attributes in Castilla wal

Méndez

Villanueva

Juárez

2016

EARN

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. Recibido en agosto 2015. Aceptado en febrero 2016. RESUMEN:El objetivo del estudio fue determinar los factores explicativos de la disposición a pagar (DAP) un sobreprecio por consumir nuez de Castilla local versus importada, en la región Sierra Nevada de Puebla. Los datos se obtuvieron de 216 cuestionarios aplicados a consumidores, en tres ciudades del estado: Puebla capital, San Pedro Cholula y Atlixco. Para explicar la DAP se estimó un modelo economé-trico probit de intervalos múltiples. Se determinó que existe DAP un sobreprecio de 10 % por el atributo "local". Las variables explicativas fueron el precio pagado (PRECIO), la inocuidad del producto (INO-CUIDAD) y la identidad gastronómica (IDENTIDAD). PALABRAS CLAVE: Explanatory factors of willingness to pay for cultural attributes in Castilla walnutABSTRACT: The aim of the study was to determine the explanatory factors of the willingness to pay (WTP) a price premium for consuming local Castilla walnut versus the imported one in the region of "Sierra Nevada", state of Puebla. Data were gathered from 216 questionnaires administered to consumers in three cities: Puebla capital, San Pedro Cholula and Atlixco. To explain the WTP, an econometric probit model with multiple intervals was estimated. A WTP a premium of 10 % for the attribute "local" was found. The explanatory variables were the price paid (PRECIO), safety of the product (INOCUIDAD) and gastronomic identity (IDENTIDAD).

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“…Altruistic motivation is associated with one's motivation to do certain things that benefit others even when doing so can sometimes be detrimental or require sacrifice (Monroe 1994 and Umberger et al 2009). Altruism may be giving something, sharing something, cooperating or giving aid through various forms of behavior, directly to the other party.…”

Section: Altruismmentioning

confidence: 99%

Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication

Mardhiyah

Dharmmesta

Purwanto

2013

GADJAH MADA INT. J. BUS.

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Abstract:Complaints delivered directly to a firm will not be a problem if they can be handled properly, while the ones that are not disclosed directly to the firm but to a third party or even warnings to others not to use particular products or services, will be negative word-of-mouth communication. It can damage the image of the firm and be very detrimental. The purpose of this study was to analyze the antecedents of intention to engage in negative online word-of-mouth communication that includes dissatisfaction, service importance, success of complaint, complaint benefit, self confidence, altruism, retaliatory intention, and complaint cost. Medical services were selected considering the impact caused by the negligence of the service provider possibly giving rise to negative word-of-mouth communication. The online environment has been considered because of the developments in technology which provide opportunities for consumers to communicate with ach other. In addition, the dissemination of information through online media can spread incredibly widely and rapidly. The samples in this study comprised consumers of medical services who had disappointing experiences in using those services either directly or indirectly. A total of 123 questionnaires were analyzed with multiple regression analysis to test the research hypothesis. The results showed that the factors influencing the intentions behind negative online word-of-mouth communication were success of complaint, altruism, retaliatory intention, and complaint cost.Abstrak: Keluhan yang tidak diungkapkan langsung kepada perusahaan tetapi kepada pihak ketiga atau bahkan mengingatkan pihak lain untuk tidak menggunakan produk atau jasa perusahaan tertentu akan menjadi komunikasi word-of mouth yang bersifat negatif dan dapat merusak citra perusahaan sehingga merugikan perusahaan. Penelitian ini bertujuan untuk menganalisis anteseden niat komunikasi word-of mouth negatif secara online yang meliputi: tingkat ketidakpuasan, tingkat kepentingan jasa, sukses perilaku keluhan, manfaat keluhan, kepercayaan diri, altruisme, niat retaliasi, dan biaya keluhan. Layanan medis dipilih mengingat dampak yang ditimbulkan akibat kelalaian penyedia jasa sangat memungkinkan untuk terjadinya komunikasi word-of-mouth negatif. Lingkungan online dipilih mengingat perkembangan tehnologi memberikan peluang bagi konsumen untuk berkomunikasi dengan konsumen yang lain. Penyebaran informasi melalui media online memiliki tingkat penyebaran yang luas dan cepat. Sampel dalam penelitian ini adalah konsumen pengguna jasa medis yang mengalami kekecewaan atas layanan yang diterimanya, baik secara langsung maupun tidak langsung. Sebanyak 123 kuesioner di analisis dengan mengggunakan metode Regresi Berganda untuk menguji hipotesis penelitian ini. Hasil penelitian menunjukkan bahwa faktor yang berpengaruh terhadap niat komunikasi word-of-mouth negatif secara online adalah kemungkinan sukses perilaku keluhan, altruisme, retaliasi, dan biaya keluhan.

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Does altruism play a role in determining U.S. consumer preferences and willingness to pay for natural and regionally produced beef?

Cited by 84 publications

References 23 publications

Role of credence and health information in determining US consumers’ willingness‐to‐pay for grass‐finished beef

Role of credence and health information in determining US consumers’ willingness‐to‐pay for grass‐finished beef

Explanatory factors of willingness to pay for cultural attributes in Castilla wal

Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication

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