Competitive Advantage in Cost Leadership and Differentiation of SMEs “Bakoel Zee” Marketing Strategy in BSD

Abstract

The purpose of this study was to measure the strategy implementation of cost leadership and differrentiation to its competitive advantage in the SMEs culinary business. The design or method which is used in this study is a multiple linear regression statistical analysis by the independent variable (X) products Nasi Bakoel as Cost leadership (X1) and product Dimsum as Differrentiation (X2). While the dependent variable (Y) Total Sales as its competitive advantage. The findings of this study is simultaneously cost leadership and differentiation positive and significant impact on the competitive advantage, while individually the effect is greater than the cost leadership differentiation to competitive advantage. This research is also expected to be a reference for further studies with similar problems in the future.

Enterprise risk management and business strategy on firm performance: The role of mediating competitive advantage

“…A good business strategy will increase competitive advantage, but competitive advantage does not enhance company performance. This finding is not consistent with the previous research such as those conducted by Ali andAnwar (2021), andHaque et al (2021) that business strategy contributes to competitive advantage; Ricardianto et al, (2022), Potjanajaruwit (2018) and Yang et al (2018) but competitive advantage contributes to company performance. The research toward the shipping companies is not totally in line either, because the study by Yunus and Sijabat (2021), finds that in the Blue Ocean Strategy there is a potency of competitive advantage and an implication on the company performance.…”

“…Especially in national shipping transportation, the study by Gena et al (2020) also supports this research, explaining that there are three strategic focuses to develop the competitive advantage of the container shipping industry in Indonesia: assuring the demand sustainability, improving the performance of sustainable supply chain, and government supports through regulations. The result of previous research is also in line with the research by Ali and Anwar (2021), Haque et al (2021), andNuraini et al (2021) that business strategy contributes to competitive advantage. Through the research of containers at a port, D'agostini et al ( 2019) have identified what strategy is liked to obtain a competitive advantage.…”

Differentiation of transportation micro, small, & medium enterprises (MSMEs) in Thailand

“…This corresponds with Haque et al (2021) in "The Effects of a Product Differentiation Strategy and Customer Loyalty on the Competitive Advantage of Retail Business in Thailand". The study found that; (1) product differentiation has a positive correlation and impact on overall customer response and overall customer loyalty including purchase intent; (2) personnel differentiation has a positive correlation and impact on overall competitive advantages and competitive advantages in terms of efficiency, quality, and customer response.…”

The role of brand and market orientation on competitive advantage in the food sector: business strategy’s moderator role

“…Comparably, Kimiti et al . (2020) and Haque et al . (2021) hold a similar view that dairy companies will naturally set up a competitive advantage if they focus on a cost leadership strategy.…”

“…According to the study's conclusions, business strategy and cost leadership approach raised competitive advantage. Comparably, Kimiti et al (2020) and Haque et al (2021) hold a similar view that dairy companies will naturally set up a competitive advantage if they focus on a cost leadership strategy. The business strategy had a moderating role in the positive relationship between market orientation and competitive advantage, concurring with the investigation in little and medium businesses by Rehman et al (2021) and also similar RBV theory.…”