The role of brand and market orientation on competitive advantage in the food sector: business strategy’s moderator role

Nguyen Van, It; Le, Thanh Tiep; Kotaskova, Anna

doi:10.1108/bfj-01-2023-0010

Cited by 4 publications

(1 citation statement)

References 96 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Market orientation (MO) is commonly regarded as a business culture that enables companies to attain sustainable competitive advantage by generating exceptional value for customers (Narver and Slater, 1990). While competitive advantage (CA) is a term used to describe a company's ability to outperform its competitors by delivering exceptional customer service (Nguyen Van et al. , 2023).…”

Section: Hypotheses Development and Conceptual Frameworkmentioning

confidence: 99%

Catalyzing transformational leadership in Chinese hospitality industry – complexity theory perspective: mix method approach

Aslam,

Sahibzada

2023

LODJ

View full text Add to dashboard Cite

PurposeThe study seeks to propose a linear model by applying complexity theory and resource-based theory to investigate how hotels achieve competitive advantage and organizational performance during the Covid-19 pandemic from the perspective of hotel leaders.Design/methodology/approachUsing a standardized questionnaire and convenience sampling approach hotel managers and administrative employees were surveyed online. A total of 354 participants from five provinces in China were examined using Smart PLS and fsQCA 3.0 for analysis. The utilization of the asymmetric method facilitates the elucidation of relationships that may not be readily apparent when employing conventional symmetric approaches.FindingsThe results display a significant impact of transformational leadership (TL) on market orientation (MO), competitive advantage (CA) and organizational performance (OP). The results show numerous combinations using fsQCA that can be utilized to increase OP within the hotel industry.Originality/valueAt present, there is a lack of substantial empirical evidence to comprehensively investigate the impact of TL on MO, CA and OP in the field of hospitality research specifically in the context of the Covid-19. The study also contributes by providing an explanation of the factors that contribute to the development of a higher organizational performance base through TL, MO and CA during the Covid-19 pandemic.

show abstract

Section: Hypotheses Development and Conceptual Frameworkmentioning

confidence: 99%

Catalyzing transformational leadership in Chinese hospitality industry – complexity theory perspective: mix method approach

Aslam,

Sahibzada

2023

LODJ

View full text Add to dashboard Cite

show abstract

Brand strategy, market orientation and competitive advantage

2023

View full text Add to dashboard Cite

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The study finds that a brand strategy has a stronger impact on competitive advantage compared to market orientation. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

show abstract

Increasing Sustainable Performance Through Green Human Resource Management: The Role of Green Supply Chain Management and Corporate Social Responsibility

Nguyen

2023

MMI

View full text Add to dashboard Cite

In this research, the effect of green human resource management (green performance management and compensation, green hiring and training involvement, and green human health) on sustainable performance (economic performance, social performance, and environmental performance) is investigated, and the mediating effects of green supply chain management (external green supply chain management and internal green supply chain management) and corporate social responsibility (external corporate social responsibility and internal corporate social responsibility) are explored. The issue addressed in this study is that firms pay little attention to their products, which results in limited advantages for stakeholders. The study’s originality has revealed the factors and offered remedies and tested a model of the variables influencing food enterprises in Vietnam. A total of 01 representative leaders are selected using a straightforward random sampling procedure to perform the empirical testing study by gathering data from a sample in each firm. A total of 449 food enterprises around the country received online survey questionnaires, which allowed the inclusion of enterprises at various management levels. The data were analysed using structural equation modelling (SEM), the squared approach, and covariance-based structural equation modelling (CB-SEM; covariance-based SEM) via Amoss 22.0 software. According to the research findings, GHRM leads to long-lasting improvements in green supply chain management, corporate social responsibility, and products. When green human resource management positively affects products, green supply chain management positively affects goods, corporate social responsibility positively affects products, green supply chain management positively mediates the influence of green human resource management on products, and corporate social responsibility positively mediates the impact of green supply chain management on products’ sustainable performance effects. This study adds significant value to the current combination of green human resource management, green supply chain management, and corporate social responsibility since it is the first empirical study to examine the influence of green human resource management on goods through the mediating role of green supply chain management and the corporate social responsibility of food enterprises in Vietnam. This research responds to calls that have recently been made to look at the combined effect of both practices on triple bottom lines of sustainability performance. The limits of the current research, managerial implications, and potential future research areas were then reviewed.

show abstract

The role of brand and market orientation on competitive advantage in the food sector: business strategy’s moderator role

Cited by 4 publications

References 96 publications

Catalyzing transformational leadership in Chinese hospitality industry – complexity theory perspective: mix method approach

Catalyzing transformational leadership in Chinese hospitality industry – complexity theory perspective: mix method approach

Brand strategy, market orientation and competitive advantage

Increasing Sustainable Performance Through Green Human Resource Management: The Role of Green Supply Chain Management and Corporate Social Responsibility

Contact Info

Product

Resources

About