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Artificial Intelligence (AI) represents a remarkable technological innovation that has been developed by human beings in the wake of the global COVID-19 pandemic, which has had devastating consequences. In order to ensure their survival in the future, humans are reliant upon the development and utilisation of tools. However, the acceptance of artificial intelligence (AI) within the human population has its own set of challenges and concerns. There exists a divergence of opinions on the validity of artificial intelligence (AI) and some individuals even perceive the notion of AI as irrational. Nevertheless, it is important to acknowledge that AI serves a significant purpose beyond its capacity to exhibit remarkable capabilities. The remarkable abilities possessed by AI instil apprehension in humans, as there is a concern that they may eventually be superseded by AI to the point where humans are left with no role or purpose. The emergence of AI also exemplifies the challenges that accompany technological progress.

Section: Future Of Ai On Marketing Communication Studiesmentioning

confidence: 99%

Artificial Intelligence for marketing communication: moral dilemma, ethics, and customer satisfaction

Prasetyo,

Santos,

Hayari

et al. 2023

“…Artificial Intelligence (AI) is making notable strides in revolutionising various aspects of our lives, including how we shop and conduct business. E-commerce enterprises leverage AI to create more personalised shopping experiences by analysing customer data, offering product recommendations and tailored marketing messages (Huynh-The et al, 2023;Phelan et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

AI public relations: the early rise of Kizuna AI

Vita,

Encluna,

Siregar

et al. 2023

AI has assumed a dominant role in society, leveraging various tools to extend its influence beyond digital marketing and content creation. In the year 2023, AI's industry role has witnessed significant expansion. An illustrative example of this is the emergence of Kizuna AI, which serves as a testament to the fact that AI is not confined solely to scientific rigour but also encompasses creative endeavours akin to those undertaken by humans. In light of these developments, the New Media Theory prompts us to reconsider the discourse surrounding AI, recognising that it manifests differently in certain respects and has the potential to behave unpredictably as it becomes increasingly integrated into society. For this study, the Media Analysis model proposed by Neuman was employed to gain valuable insights. This research underscores the importance of fostering greater collaboration between humanity and scientific disciplines to gain a comprehensive understanding of how AI operates. By bridging these domains, researchers can unlock more profound insights into the workings of AI and its implications for society.

“…For example, an Optimus bot might optimise a website's search engine rankings by analysing and optimising keywords, meta tags, and other factors that affect search results. Alternatively, an Optimus bot might optimise a manufacturing process by monitoring and adjusting production parameters to minimise waste and maximise efficiency (Phelan et al, 2010;Romero et al, 2011;Saraswat & Yun, 2009).…”

Section: Introductionmentioning

confidence: 99%

Public relations' disruption model on chatgpt issue

Kertati

Sanchez²,

Basri³

et al. 2023

With the rising of AI technology, a new disruption occurred in society. Disruption can actually be a social phenomenon that exists even in Indonesian society. However, the current state is making the disruption become a commercial interest. A bold example is Tesla's AI Bot named Optimus in the @TeslaAIBot account and a new GPT used for Twitter commentaries called @ReplyGPT. Content Analysis was the methodology for this research, with crawling data related to ChatGPT from Twitter from December 2022-January 2023. Both served as the bridge between humans and AI, and both pushed awareness that there are other creatures than humans. The sequential explanatory design method will discover a new perspective of GPT as advanced technology. People realise that the closest thing that could change human civilisation is language models.