AI public relations: the early rise of Kizuna AI

Abstract

AI has assumed a dominant role in society, leveraging various tools to extend its influence beyond digital marketing and content creation. In the year 2023, AI's industry role has witnessed significant expansion. An illustrative example of this is the emergence of Kizuna AI, which serves as a testament to the fact that AI is not confined solely to scientific rigour but also encompasses creative endeavours akin to those undertaken by humans. In light of these developments, the New Media Theory prompts us to reconsider the discourse surrounding AI, recognising that it manifests differently in certain respects and has the potential to behave unpredictably as it becomes increasingly integrated into society. For this study, the Media Analysis model proposed by Neuman was employed to gain valuable insights. This research underscores the importance of fostering greater collaboration between humanity and scientific disciplines to gain a comprehensive understanding of how AI operates. By bridging these domains, researchers can unlock more profound insights into the workings of AI and its implications for society.

Halkla İlişkilerin Geleceği İçin Yenilikçi Bir İletişim Paradigması: Yapay Zekâ

“…To thrive in this dynamic landscape, PR practitioners must embrace new approaches, prioritize purpose and values, and leverage the power of technology to connect with stakeholders in meaningful ways. Vita et al, 2023 Qualitative research method (reviewed academic literature, industry reports, and media articles) AI public relations: the early rise of Kizuna AI AI has transformed public relations by enabling personalized communication, automating tasks, and providing data-driven insights. They also found that Kizuna AI was a pioneer in using AI to create engaging content and promote products.…”

Quo vadis Indonesian public relations profession: dilemma on the rise of AI

“…The symbiotic relationship between AI and human practitioners is expected to influence the future of PR significantly. AI will primarily handle quantitative tasks, while humans will excel in qualitative aspects (Vita et al, 2023).…”

“…Furthermore, the incorporation of AI into public relations necessitates reassessing the abilities and positions within the profession (Vita et al, 2023). To remain competitive, future PR professionals may require a comprehensive grasp of AI tools and data analytics in addition to their traditional communication skills.…”