2023
DOI: 10.25139/jsk.v7i1.6143
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Public relations' disruption model on chatgpt issue

Abstract: With the rising of AI technology, a new disruption occurred in society. Disruption can actually be a social phenomenon that exists even in Indonesian society. However, the current state is making the disruption become a commercial interest. A bold example is Tesla's AI Bot named Optimus in the @TeslaAIBot account and a new GPT used for Twitter commentaries called @ReplyGPT. Content Analysis was the methodology for this research, with crawling data related to ChatGPT from Twitter from December 2022-January 2023… Show more

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Cited by 2 publications
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References 29 publications
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