Applied Scale Development: Measurement Of Store Image

Abstract

The paper discusses the need for the development of measures that can be used in an applied domain. It suggests that applied scales differ from scales used for scientific research in several ways. The paper presents an applied scale developed for use by retail managers to assess store image. Unlike previous research, the priorities used in the development of the scale included the applicability of the scale by store managers.

Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers

“…The importance of studying the image is based on the notion that the store possessing the most compatible attributes with the image desired by consumer will have a better chance of being selected and visited (Amirani and Gates, 1993). Therefore, the store image can be used as a marketing tool (Engel et al, 1995), or as a competition tool (Reardon et al, 1995), providing valuable indications to managers about the most and the least attributes appealing to consumers, and therefore, the insights for the marketing mix conception (Farhangmehret al, 2001). On the other hand, Martineau (1958) presented the concept of store image and defined it as the way in which the shopper's mind pictures the store, partly by its functional qualities and partially by its atmosphere of psychological characteristics.…”

Effects of ethical sales behaviour, expertise, corporate reputation, and performance on relationship quality and loyalty

“…However, one of the priorities of a good study is the ability for generalization. A satisfactory research should be widely accepted and be applicable for several different types of industries in different countries (Ou & Wang, 2009;Reardon, Miller, & Coe, 1995). In this research, data were collected from Taiwanese customers of financial institutions.…”

Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers

“…Moreover, a growing body of academic research also supports the importance of store environment as a marketing tool to affect shoppers' approach behaviors (Fiore et al, 2000) as well as a dominant market differentiator (Reardon et al, 1995;Roy and Tai, 2003). Thus, effectively managing the retail store environment encountered by customers has been identified as a viable retail management tactic (Babin and Darden, 1995;Gilboa and Fafaeli, 2003) and has gained a growing amount of attention from both industry and academia (Smith and Burns, 1996).…”