Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers

Seock, Yoo‐Kyoung

doi:10.1016/j.jretconser.2009.03.001

Cited by 60 publications

(77 citation statements)

References 43 publications

(56 reference statements)

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“…Then, this significant finding makes marketing researchers and practitioners began to pay a special attention to a store atmosphere (Seock, 2009). Atmospheric is an environment inside a store (e.g.…”

Section: Introductionmentioning

confidence: 99%

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The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions

Tulipa¹,

Gunawan²,

Supit³

2014

BMS

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Shopping experiences are not only how consumer acquires goods but also how the experiences fulfill pleasure and happiness. This study examines the store environments (physical facilities, display of product and point of purchase) that could influence emotional responses (positive emotion and satisfaction) and repurchase intention. This study employed 260 customers of grocery stores in Surabaya, Indonesia. The results show that physical facilities affect satisfaction. Display of product and point of purchase have influence positive emotions. ISSN 2157-6068 2014 www.macrothink.org/bms 152 Positive emotion gives impact to customer satisfaction, then in turn satisfaction affect repurchase intention. However, positive emotion was not influence repurchase intention, significantly. Business Management and Strategy

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Section: Introductionmentioning

confidence: 99%

“…Customers appraise private product and buy them when the products displayed aesthetically (Richardson, Jain, & Dick, 1996). Consumers visit a store because the store layout was attractive (Seock, 2009) and customer buy more items, spend more time to shop, and spend more money when a store designed aesthetically (Vieira, 2010).…”

Section: Introductionmentioning

confidence: 99%

The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions

Tulipa¹,

Gunawan²,

Supit³

2014

BMS

View full text Add to dashboard Cite

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“…Earlier studies indicate that both utilitarian and hedonic cues influence user/consumer decisions when selecting a brick-and-mortar or a Web store to visit or buy from, [17,59,76]. The criteria identified in these studies are likely to play a role in consumer behavior in VWs as well, and are therefore worth investigating.…”

Section: Brick-and-mortar and Online Store Selection Criteriamentioning

confidence: 96%

Store selection criteria and sales prediction in virtual worlds

Krasonikolakis

Vrechopoulos

Pouloudi

2014

Information & Management

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Virtual worlds (VWs) have emerged as a new context for gaming, collaboration, social networking but also commercial activity. This paper focuses on the latter, and investigates how consumers behave in this virtual context when selecting stores they visit or buy from. The paper explores store selection criteria in virtual world stores and extends earlier research in both offline and online commercial environments, taking into account the novel IT capabilities that VWs exploit. Theoretical insights drawn from the marketing and information systems literature have been used to guide the design of a survey conducted in the virtual world Second Life. In addition to identifying the factors influencing store selection, the paper investigates how these differ between shoppers and non-shoppers, and identifies the factors that affect the amount of money spent in virtual world shopping environments. The findings suggest that ''Core Store Features'' and ''Security and Privacy'' constitute the most important store selection factors in virtual environments and that sales in VWs are predicted by the frequency of visiting and the time spent within VWs' stores. Virtual world dynamics and motivation for the studyA Virtual World (VW) is defined as a "computer-simulated three-dimensional (3D) environment" [11, p.525]. Virtual Worlds have been developed since the last decade, exploiting the available information and Internet technology capabilities, attracting increasing numbers of users. Some of these worlds can be accessed through a web browser, while others require downloading and using specialized software. The origin of VWs is considered to be both social networking and gaming [52]. Some VWs started as games and consequently adopted new services, capabilities and even their own virtual currency. The variety of activities and possibilities depends on each VW's orientation (e.g., education, socialization, entertainment, commerce, etc). Several VWs develop and grow dynamically through their inhabitants' (i.e., users') actions.Users in a VW interact [45] with others through their "avatar", "a representation of the user as an animated character in virtual worlds" [47, p.17], and engage in numerous activities such as information sharing, talking with friends or finding new friends, playing games, creating new services, building virtual objects, buying and selling goods, and so on. They can communicate with others through synchronous text messages, voice chat, e-mails, or videoconferencing.Retailing activity also gained momentum in VWs, with users buying and selling virtual or real products [34]. Recent studies suggest that Virtual Commerce (V-Commerce) should be considered as a totally new and well promising retailing channel [27,28,78]. According to Kzero [41], the revenues in VWs reached $6 billion in 2012 and by 2018, VWs will have been one of the most important business platforms [35]. The overall consumer virtual reality market over the five year period of 2014 to 2018 will worth $16.2 bn, with an average compound ann...

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“…Research backed evidences indicate that the functional and the aesthetic aspects of store atmosphere exert strong influences on shopping convenience (Baker et al, 1994;Baker et al, 2002;Bitner, 1992;Grewal et al, 2003;Seock, 2009), service quality perceptions (Baker et al, 2002;Brady and Cronin, 2001) and consumers' emotional states (Donovan et al, 1994;Spies et al, 1997). Based on these empirical evidences, it can be safely assumed that pleasant store atmosphere also facilitate purchase incidence.…”

Section: Store Atmospherementioning

confidence: 99%

“…Because consumers sometimes rely on sales staff expertise to make purchase decisions, the presence of competent staff can assist them to resolve decision difficulties and improve their decision confidence which will likely lead to more purchases (Darian et al, 2005). Second, knowledgeable, helpful and accessible sales staff are capable of delivering favorable in-store services such as helping consumers locate products (Baker et al, 2002) offering product related information (Sharma, 2001;Seock, 2009) and addressing other consumers concerns (Darian et al, 2005). By delivering efficient services competent sales people can promote purchase incidence.…”

Section: Sales Staff Servicesmentioning

confidence: 99%

Identifying factors affecting consumers purchase incidence at retail trade shows

Tafesse

Korneliussen

2012

Journal of Retailing and Consumer Services

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The purpose of this article is to examine variables influencing purchase incidences at retail trade shows. To this end, retailer and consumer related antecedent variables are proposed. The retailer related variables are represented by store environmental cues of sales staff services, store atmosphere and product assortment. The consumer related variables are represented by impulse buying tendency and perceived time pressure. Drawing on relevant literature, hypotheses are developed to link each of these variables to purchase incidence. Data were collected using questionnaire from shoppers (N = 95) at a large retail trade show. The hypotheses were tested using partial least square path modelling. The findings indicate that consumers' favorable evaluation of retailers' sales staff services, store atmosphere and product assortment led to more purchase incidences. The findings about the consumer related variables indicate that impulse buying tendency led to more purchase incidences whereas perceived time pressure led to fewer purchase incidences. Drawing on these results, several implications for practice and research are suggested.

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Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers

Cited by 60 publications

References 43 publications

The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions

The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions

Store selection criteria and sales prediction in virtual worlds

Identifying factors affecting consumers purchase incidence at retail trade shows

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