Shopping experiences are not only how consumer acquires goods but also how the experiences fulfill pleasure and happiness. This study examines the store environments (physical facilities, display of product and point of purchase) that could influence emotional responses (positive emotion and satisfaction) and repurchase intention. This study employed 260 customers of grocery stores in Surabaya, Indonesia. The results show that physical facilities affect satisfaction. Display of product and point of purchase have influence positive emotions. ISSN 2157-6068 2014 www.macrothink.org/bms 152 Positive emotion gives impact to customer satisfaction, then in turn satisfaction affect repurchase intention. However, positive emotion was not influence repurchase intention, significantly.
Business Management and Strategy
Marketing concepts is considered to be applicable in non-profit organizations in achieving their social mission. Manado State Polytechnic (POLIMDO) as a nonprofit institution develop an integrated marketing communication strategy (IMC) as an adaptive step in the industrial revolution era 4.0. A sensitive organization community needs, which utilizes the media in conveying its values and identity as a vocational tertiary institution in North Sulawesi. This research provides an overview of the concept of customer-oriented in the perspective of nonprofit organizations, describe how the implementation of IMC in higher education institutions.
Budo Village in Wori District, North Minahasa Regency is a one of the assisted villages of the Manado State Polytechnic which is rich in resources nature is like marine tourism. The prima donna are coconut plants and their shells made souvenirs. However, sales activities are still not productive because marketing activities only rely on the traditional way of selling directly to consumers. Therefore, the role of marketing is very important. Marketing is an economic action that is very influential on the high and low income of producers. Good production will be in vain if the price the market is low, because high production does not automatically provide high profits without being accompanied by good and efficient marketing. Pre-research results show that internally, having a workforce sufficient, adequate raw material but facilities, business capital and technology insufficient. This study aims to identify the description of Direct Marketing of coconut shell souvenirs, analyzing the promotional activities carried out, formulate Direct Marketing that already uses social media. This study method uses a qualitative descriptive method. Data collection in this research study uses primary data sources of observations and interviews as well as data sources secondary through documentation. The results to be obtained are the application of direct marketing in SMEs is good, and already using a promotional mix strategy one of which is direct marketing by using media.internet. Outcomes to be achieved Final report, Scientific publications in journals Nationally accredited, Final Project for management study program students marketing involves two sixth semester students and teaching materials. First stage of proposal making, second stage of site survey and collection data, the third stage of data processing, training groups to promote and selling using social media, presentation and improvement, the fourth stage of report submission and the fifth stage of publication.
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