The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands. This research examines the relationship between the antecedents and consequences of private label attitude. A structural model is developed using AMOS version 22, and tested providing indications for the factors affecting the attitude towards private label brands. The results from the structural equation model explained the relationships between store image, familiarity with private label brands, price consciousness, quality consciousness, national brand loyalty and store loyalty on private label attitude. The findings revealed that six hypotheses were accepted and only one had been rejected. The results were discussed in line with the extant literature, showing that familiarity with private label brand is the most important determinant for consumers' attitude toward private label brands. Moreover, as we expected that the attitudes towards PLB products had a positive and significant influenced on private label brand loyalty rather than the store loyalty. Research limitations and Future researches were reported. Implications of

Despite the opportunities of growth for the Egyptian stock market, it still offers limited potential to attract investors. This paper explores how various factors related to attitudes, subjective norms and perceived behaviour control as indicted by the theory of planned behaviour affect stock market participation (SMP) in the emerging market of Egypt. The aim of this paper is to study how the influence of factors as financial literacy, risk, influence of others, confidence in the regulator among others, affect consumers' investment decision to participate in the stock market. A pilot study when combined with literature review revealed eight factors that might affect the investors' intention and behaviour in the Egyptian stock market. The study then apply TPB to develop a comprehensive model to include the most important factors that may have a strong potential to enhance the equity holding behaviour and explain SMP in the emerging market of Egypt; a market with a lot of potential but rarely studied. This model can be further tested across different developing markets as well. The study concluded that investment intention could predict the actual investment in the stock market (which represents behaviour). Nevertheless, the behaviour is not determined by only those factors tested. Other moderating factors (as change in interest rates, taxes, transaction costs…) can be examined to test the effect on SMP, which opens the room for future research.

The purpose of this study is to examine the effects of perceived advertising value of Social Networks adverts (SN ads) on Egyptian consumers' purchasing behaviour. The researchers based their study on Ducoffe (1996) Advertising Value Model that includes informativeness, entertainment, credibility, and irritation, in addition to materialism and peer influence. Data were obtained from 375 Egyptian respondents. Structural Equation Modelling was applied to examine the research hypotheses. The results supported the positive mediating effect of attitude towards SN ads and purchase intention on the relationship between informativeness, entertainment, irritation, materialism and peer influence on consumers purchasing behaviour. Yet, SN ads credibility deemed insignificant. The results provide significant insights to advertisers with respect to optimising the effect of SN ads on consumers purchasing behaviour. Additionally, it extends Ducoffe model by adding materialism and peer influence. Finally, it validates the Theory of Reasoned Action in the Egyptian context. date 16/9/2020 epublishing madiha rasha the effect of social networks

This paper is to investigate the influence of specific behavioral factors on financial risk tolerance (FRT) taking religiosity as a moderating variable. A standardized questionnaire was used for this study, a total of 334 completed questionnaires were used. The proposed research model was validated and assessed using structural equation modelling. The findings revealed that propensity for regret, propensity for trust, happiness in life, propensity to attribute success to luck and propensity for