Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers

Elseidi, Reham I.; Metawie, Madiha

doi:10.21608/jsec.2017.39790

Cited by 2 publications

(2 citation statements)

References 82 publications

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“…The relationship between price consciousness and consumers' attitude towards PLBs was found, as expected, to be highly significant. This finding is supported by ample literature (Moore and Carpenter, 2006;Lee, 2008;Wu et al, 2011;Diallo, 2012;Rubio et al, 2014;Elseidi and Metawie, 2017), which affirm that lower prices are antecedent to consumers' attitude towards PLBs. Finally, our finding demonstrates that attitude towards PLBs is a determinant of consumers' willingness to buy PLBs.…”

Section: Sjme 223supporting

confidence: 55%

“…Retailers should also use other extrinsic cues to improve consumers perceived quality of PLB by using appealing packaging design, attractive labelling, displaying PLB next to the leading national brands or engaged in a strong partnership with suppliers to improve the quality of their products ingredients (Elseidi and Metawie, 2017). In addition, they should ensure conveying their favourable store image to their customers by increasingly expose them to their PLBs via different channels of communication.…”

Section: Managerial Implicationsmentioning

confidence: 99%

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Factors affecting consumers’ willingness to buy private label brands (PLBs)

Mostafa

Elseidi

2018

SJME

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Purpose The aim of this research is to investigate the factors affecting consumers’ willingness to buy private label brands (PLBs). The relationships among store image, familiarity with PLBs, consumers’ perceptions of PLB quality, risk, price consciousness and attitude towards PLBs are examined. Finally, the relationship between attitude towards, and willingness to buy PLB is explored. Design/methodology/approach Self-administered questionnaire was distributed to shoppers at Carrefour operating in Cairo, Egypt. The data obtained from 265 respondents were examined using structural equation modelling (analysis of moment structures) version 22, which empirically test the hypothesised relations established in the research conceptual model. Findings With the exception of perceived risk, the results suggest that all consumers’ perceptual and attitudinal factors affect directly or indirectly consumers’ willingness to buy PLB. Research limitations/implications This study is limited to international hypermarket/supermarket operating in Egypt. So the findings should be exercised with cautious while attempting to generalise the research results. Practical implications Retail managers should focus on the enhancement of both store image and familiarity with PLBs to leverage consumers’ perceptions with respect to PLBs quality and risk to achieve differentiation and to increase sales. Originality/value This is one of the few studies that investigate the role of familiarity with PLBs in a developing context. In doing so, it proposes that familiarity with PLBs directly affects consumers’ perceived quality and perceived risk, while it indirectly influences consumers’ willingness to buy PLBs.

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Section: Sjme 223supporting

confidence: 55%

Section: Managerial Implicationsmentioning

confidence: 99%

Factors affecting consumers’ willingness to buy private label brands (PLBs)

Mostafa

Elseidi

2018

SJME

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Store-Related Factors Contributing to Offline Private Label Brands Purchase Intention among Gen Y Customers

Mumin¹,

Ing²

2021

AJBR

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The purpose of this study is to examine store-related factors contributing to the purchase intention towards private label brands (PLBs) among Gen Y customers in Kota Kinabalu, Sabah. Representing one of the biggest market segments in Malaysia, Gen Y is considered more open-minded to try new products than Baby Boomers. However, retail research focusing on Gen Y, particularly their buying intention of PLBs product, is scarce. A purposive sampling technique was utilised and a total of 300 questionnaires were distributed among Gen Y shoppers aged 23-39, who frequented supermarkets and drugstores. This study generated 240 usable responses (80% response rate). All the store-related variables were found to have significant relationships with attitude towards purchasing PLBs product, which in turn, affected purchase intention. Attitude mediated the relationships between all the store-related variables and purchase intention. Product category and retail format significantly moderated the relationship between attitude and purchase intention. This study benefits academic and marketing practitioners by expanding on previous literature towards customer behaviour, which the marketing practitioners could benefit from the private label initiative as well as have a better understanding of their target customers to further enhance the sales among the Gen Y customers.

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Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers

Cited by 2 publications

References 82 publications

Factors affecting consumers’ willingness to buy private label brands (PLBs)

Factors affecting consumers’ willingness to buy private label brands (PLBs)

Store-Related Factors Contributing to Offline Private Label Brands Purchase Intention among Gen Y Customers

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