Analisis Pengaruh Corporate Social Responsbility,  Islamic Banking Service Quality dan Corporate Image terhadap Loyalitas Nasabah di Bank BRISyariah Kantor Cabang Pembantu Ponorogo

Suminto, Ahmad; Maharani, Shinta

doi:10.21154/elbarka.v3i1.2013

Cited by 8 publications

(18 citation statements)

References 2 publications

(2 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In contrast to Gürlek et al (2017), Suminto and Maharani (2020) and Yudiana and Setyono (2016) mention that the dimensions of corporate image are personality, reputation, value and corporate identity. Personality is the company's ability to provide an image that the company can trust and have social responsibility (Suminto & Maharani, 2020;Yudiana & Setyono, 2016). Reputation is a customer's experience of transaction security in Sharia banking (Suminto & Maharani, 2020;Yudiana & Setyono, 2016).…”

Section: Corporate Image and Icsrmentioning

confidence: 98%

Section: Costumer Loyalty and Icsrmentioning

confidence: 99%

“…CSR has a positive influence on costumer loyalty (Al Mubarak et al, 2019;Faqihudin et al, 2020;Gürlek et al, 2017;Suminto & Maharani, 2020;Yudiana & Setyono, 2016). This is because the CSR implementation carried out by the company can be felt by the customer so that the customer has a positive view of the company (Suminto & Maharani, 2020). The positive outlook of customers towards Sharia banking due to CSR activities shows that CSR has a positive effect on corporate image (Al Mubarak et al, 2019;Yudiana & Setyono, 2016).…”

Section: Costumer Loyalty and Icsrmentioning

confidence: 99%

“…Personality is the company's ability to provide an image that the company can trust and have social responsibility (Suminto & Maharani, 2020;Yudiana & Setyono, 2016). Reputation is a customer's experience of transaction security in Sharia banking (Suminto & Maharani, 2020;Yudiana & Setyono, 2016). Value is the value or culture owned by banks in serving customers (Suminto & Maharani, 2020;Yudiana & Setyono, 2016).…”

Section: Corporate Image and Icsrmentioning

confidence: 99%

“…Reputation is a customer's experience of transaction security in Sharia banking (Suminto & Maharani, 2020;Yudiana & Setyono, 2016). Value is the value or culture owned by banks in serving customers (Suminto & Maharani, 2020;Yudiana & Setyono, 2016). Corporate identity is the way the company introduces itself to customers either through the selection of company colors, logos, mottos, or employee uniforms (Suminto & Maharani, 2020;Yudiana & Setyono, 2016…”

Section: Corporate Image and Icsrmentioning

confidence: 99%

See 4 more Smart Citations

The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty

Hasan

Farida

2021

JEM

View full text Add to dashboard Cite

This research aims to determine the influence of Islamic Corporate Social Responsibility and Corporate Image on Customer Loyalty. The research was conducted by sending questionnaires to sharia banking customers in Malang. There were 100 respondents to the study. This research is quantitative. The analysis technique used is Partial Least Square. The results showed that Islamic Corporate Social Responsibility affects Corporate Image and Customer Loyalty. This study successfully proved that CSR activities carried out by Sharia banking can increase customers' trust in Sharia banking. Besides, the survey results also showed that corporate image could not mediate ICSR's influence on customer loyalty because many customers do not know CSR activities done by Sharia banking. This study's limitations were question items in the questionnaire that did not pass the validity and reality test and a relatively small number of respondents. Further research can use question items that better describe the variables used, and analysis can be done on sharia banking customers throughout Indonesia so that the results can be more generalized.

show abstract

Section: Corporate Image and Icsrmentioning

confidence: 98%

Section: Costumer Loyalty and Icsrmentioning

confidence: 99%

Section: Costumer Loyalty and Icsrmentioning

confidence: 99%

Section: Corporate Image and Icsrmentioning

confidence: 99%

Section: Corporate Image and Icsrmentioning

confidence: 99%

See 3 more Smart Citations

The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty

Hasan

Farida

2021

JEM

View full text Add to dashboard Cite

show abstract

The Effectiveness of Instagram Social Media as an Effort to Improve the Quality of Tax Services in the COVID-19 Pandemic in KPP Pratama Ponorogo

Suminto

Farizi

Kasanah³

et al. 2021

tijarah

Self Cite

View full text Add to dashboard Cite

Social media is a medium that was created to facilitate social interaction that is interactive or two-way. Social media is based on internet technology that changes the pattern of information dissemination from a previously one-to-many audience. The purpose of this study is to provide knowledge about how effective social media instagram as an effort to improve the quality of public services in the COVID-19 pandemic. The research method used was qualitative by analyzing content based on discourse analysis. The data source was taken from KPP Pratama Ponorogo by analyzing the content on instagram social media accounts. The result in this study is that every institution or government agency that has social media such as Instagram on KPP Pratama Ponorogo must pay attention to service quality measuring indicators, so that in its implementation in the midst of the COVID-19 pandemic can run effectively and efficiently.

show abstract

Corporate Social Responsibility Terhadap Customer Loyalty Yang Dimediasi Oleh Electronic Service Quality, Trust Dan Customer Satisfaction Pada Industri Perbankan Indonesia

Prashella

Kurniawati

Fachri

et al. 2021

JEBIK

View full text Add to dashboard Cite

This article examines the effect of Corporate Social Responsibility (CSR) programs on customer loyalty that is mediated by service quality, trust and electorinic customer satisfaction. Using a sample of 207 BUKU 4 bank customers in Indonesia who have accounts for more than six months. The survey was conducted by filling out an online questionnaire. Data analysis used Structural Equation Modeling (SEM). The results obtained from this study indicate that CSR mediated by electronic service quality, trust, and customer satisfaction overall has a positive influence on customer loyalty of banks in Indonesia. This study reveals that the bank is not only oriented towards business profit, but also carry out CSR programs in a sustainable manner. The CSR program is considered important, because it can build effective communication with customers and prospective customers. It can also increase customer awareness. In addition, currently the technology owned by the bank will be a factor that can build consumer loyalty. ABSTRAK Artikel ini menguji pengaruh program Corporate Social Responsibility (CSR) terhadap loyalitas pelanggan yang dimediasi oleh kualitas layanan, kepercayaan dan kepuasan pelanggan elektronik. Menggunakan sampel 207 nasabah bank BUKU 4 di Indonesia yang memiliki rekening lebih dari enam bulan. Survei dilakukan dengan mengisi kuesioner online. Analisis data menggunakan Structural Equation Modelling (SEM). Hasil yang diperoleh dari penelitian ini menunjukkan bahwa CSR yang dimediasi oleh electronic service quality, trust, dan customer satisfaction secara keseluruhan berpengaruh positif terhadap loyalitas nasabah bank-bank di Indonesia. Studi ini mengungkapkan bahwa bank tidak hanya berorientasi pada keuntungan bisnis, tetapi juga menjalankan program CSR secara berkelanjutan. Program CSR dinilai penting, karena dapat membangun komunikasi yang efektif dengan pelanggan dan calon pelanggan. Hal ini juga dapat meningkatkan kesadaran pelanggan. Selain itu, saat ini teknologi yang dimiliki bank akan menjadi faktor yang dapat membangun loyalitas konsumen.JEL: M30, M31, M39

show abstract

Analisis Pengaruh Corporate Social Responsbility, Islamic Banking Service Quality dan Corporate Image terhadap Loyalitas Nasabah di Bank BRISyariah Kantor Cabang Pembantu Ponorogo

Cited by 8 publications

References 2 publications

The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty

The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty

The Effectiveness of Instagram Social Media as an Effort to Improve the Quality of Tax Services in the COVID-19 Pandemic in KPP Pratama Ponorogo

Corporate Social Responsibility Terhadap Customer Loyalty Yang Dimediasi Oleh Electronic Service Quality, Trust Dan Customer Satisfaction Pada Industri Perbankan Indonesia

Contact Info

Product

Resources

About