The Effectiveness of Instagram Social Media as an Effort to Improve the Quality of Tax Services in the COVID-19 Pandemic in KPP Pratama Ponorogo

Abstract

Social media is a medium that was created to facilitate social interaction that is interactive or two-way. Social media is based on internet technology that changes the pattern of information dissemination from a previously one-to-many audience. The purpose of this study is to provide knowledge about how effective social media instagram as an effort to improve the quality of public services in the COVID-19 pandemic. The research method used was qualitative by analyzing content based on discourse analysis. The data source was taken from KPP Pratama Ponorogo by analyzing the content on instagram social media accounts. The result in this study is that every institution or government agency that has social media such as Instagram on KPP Pratama Ponorogo must pay attention to service quality measuring indicators, so that in its implementation in the midst of the COVID-19 pandemic can run effectively and efficiently.

Madura Island Halal Tourism Potential: A Sustainable Coastal Tourism Approach

“…the rise of people who use social media is proof that social media is able to become a means of promotion that is able to market various things, ranging from promoting trade goods to tourist attractions worth visiting. the purpose of this promotion is an effort that must be passed by the tourism manager to provide a service to the community by utilizing various social media ranging from TikTok, Instagram and so on (Suminto et al, 2021). The following are things that need to be done in promoting tourism areas: a) Provide information about HTM, tourist conditions, photo spots, access, and so on b) Introduce the advantages of the tour.…”