“…For instance, organisational behaviourists have studied processes of changing jobs, getting a promotion, being laid off, retiring, employee turnover (Allison, 1984;Darden, Hampton & Boatwright, 1987;Lee et al 1992;Sheridan, 1992;Fournier, 2000Fournier, , 2001. Organisational mortality (Staber, 1992;Chen & Lee, 1993), store durations (Star and Massel, 1981;Dekimpe & Morrison, 1991), franchised network survival (Shane, 1996(Shane, , 1998aShane & Spell, 1998b;Shane & Foo, 1999;Cliquet & Perrigot, 2002), stability of international joint ventures (Blodgett, 1992), predicting illegal corporate behaviour (Baucus & Near, 1991;Hill et al, 1992), cash management as a strategic resource (Russo, 1991), brand loyalty in marketing (Duwors & Haines, 1990), are also some of the management topics using survival analysis. Demographers have been interested in births, marriages, divorces, migration patterns and deaths (Pollard et al, 1981).…”