Possible Applications of Survival Analysis in Franchising Research

Perrigot, Rozenn; Cliquet, Gérard; Mesbah, Mounir

doi:10.1080/0959396032000154338

Cited by 23 publications

(17 citation statements)

References 29 publications

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“…Related to this, many papers have highlighted the importance of intangible resources (human and technological capital and reputation) in determining internationalization of franchised chains (Perrigot et al 2004;Delios and Beamish 2001;Alon and McKee 1999;Fladmoe-Lindquist 1996;Shane 1996). Moreover, reference has also been made to the existence of certain circumstances that limit expansion of activity overseasfor example, management difficulties (Fladmoe-Lindquist 1996) and poor knowledge of local market conditions (Fladmoe-Lindquist 1996;Combs and Castrogiovanni 1994).…”

Section: Introduction: Franchising and Theorymentioning

confidence: 99%

The internationalization strategy of Spanish indigenous franchised chains: a resource-based view

Mariz-Pérez¹

2010

Strategic Direction

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In this paper, we identify characteristics of Spanish franchised chains that favor the adoption of an internationalization strategy and those that have a negative influence from a resource-based perspective.Data used were drawn from Annual Franchise Guidebooks published in Spain for 2005. Various independent variables were taken into account and the final sample included 316 Spanish franchised chains. In order to detect relevant differences between chains with some degree of internationalization and those that only operate in the Spanish domestic market, we conducted a discriminant analysis to discover which of the independent variables contributed significantly to a correct classification of chains to their corresponding group (those that have chosen to spread activities abroad and those that have not).

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Section: Introduction: Franchising and Theorymentioning

confidence: 99%

The internationalization strategy of Spanish indigenous franchised chains: a resource-based view

Mariz-Pérez¹

2010

Strategic Direction

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“…One notices, therefore, a greater recognition of the franchisor's effort to the existing franchisees and consumers. Thus, internationalization is an alternative to overcome resource scarcity and not a preliminary condition so that the internationalization occurs, as has been pointed out in some studies (Fladmoe-Lindquist, 1996;Shane, 1996a;Alon & McKee, 1999b;Delios & Beamish, 2001;Perrigot et al, 2004).…”

Section: Discussionmentioning

confidence: 99%

“…Franchise studies in developed markets show that internationalization occurs when franchisors manage to develop and accumulate sufficient resources in their operations in the domestic market. These resources include financial capital, human resources, brand recognition and know-how capabilities to operate the whole franchising system (Fladmoe-Lindquist, 1996;Shane, 1996a;Alon & McKee, 1999B;Delios & Beamish, 2001;Perrigot, Cliquet, & Mesbah, 2004). …”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Internationalization of Brazilian Franchise Chains: A Comparative Study

et al. 2015

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Internacionalização das redes de franquias brasileiras: um estudo comparativo Internacionalización de las redes de franquicias brasileñas: un estudio comparativo ABSTRACTThe primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operating in the home market and 67 franchises with international operations; logistic regression was used to analyze data obtained from these sources. Our findings suggest that the development of a brand in international operations can be strategic for certain Brazilian franchise chains; this seems to be, however, a scarce resource for many franchises and it could be developed through international operations. With regard to the fees charged, the outcomes demonstrate that Brazilian franchises with international operations tend to charge lower fees from its franchisees to install new units. Regarding the monitoring and control of franchises, there is evidence that the monitoring capability is one of the determining factors in the development of Brazilian franchises international operations.KEYWORDS | Franchising, internationalization, emerging markets, small businesses, entrepreneurship. RESUMO O principal objetivo do artigo é compreender as diferenças organizacionais fundamentais entre redes de franquias brasileiras com apenas operações domésticas em comparação com as redes que têm operações internacionais. Como critério para seleção da amostra foram escolhidas 96 redes de franquias com operações domésticas e 67 redes de franquias brasileiras com operações internacionais. Nas análises de dados utilizou-se a regressão logística. Os resultados sugerem que é estratégico o desenvolvimento de uma marca nas operações internacionais. Parece ser um recurso escasso para muitas redes de franquias que podem ser desenvolvidas por meio de operações internacionais. Em relação às taxas cobradas, os resultados mostram que as cadeias brasileiras com operações internacionais cobram taxas mais baixas para seus franqueados para a instalação. Em relação ao monitoramento e controle de franquias verifica-se que a capacidade de monitoramento é um dos fatores determinantes para as franquias brasileiras com operações internacionais. PALAVRAS-CHAVE | Redes de franquias, internacionalização, mercados emergentes, pequenas empresas, empreendedorismo. RESUMEN El principal objetivo del artículo es comprender las diferencias organizacionales fundamentales RAE-Revista de Administração de Empresas | FGV-EAESP

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“…D'autre part, le concept de survie fait référence à la durée et à la gestion du temps. Or, la gestion du temps s'avère importante pour la performance des réseaux de points de vente, à deux niveaux : celui du franchiseur et celui du franchisé Perrigot, Cliquet et Mesbah, 2004). Certaines périodes doivent être maximisées (survie d'un point de vente, durée de la relation franchiseur/franchisé, etc.)…”

Section: Perspectives De Rechercheunclassified

La pérennité des réseaux de points de vente: Une approche par l'écologie des populations et les analyses de survie

Perrigot

2008

Recherche et Applications en Marketing (French Edition)

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L'auteur remercie très sincèrement les professeurs Gérard Cliquet (Université de Rennes 1) et Francine Lafontaine (University of Michigan) pour leurs nombreux et précieux commentaires sur les premières versions de cet article ainsi que les participants aux séminaires où cette recherche a été présentée (INSEAD, HEC Montréal et EM Lyon) dont, entre autres, les professeurs Erin Anderson †, Jean-Charles Chebat et Rupinder Jindal. Leurs suggestions ont permis d'améliorer grandement ce travail. Les plus vifs remerciements sont aussi adressés aux trois relecteurs et au professeur Christian Pinson pour leurs critiques constructives, ainsi qu'à Mme Duprat pour son professionnalisme. L'auteur peut être contactée à l'adresse électronique suivante : rozenn.perrigot@univ-rennes1.fr 1. France Acheminement après liquidation, Franchise Magazine, août/septembre 2003, n°177, 65. 2. Phildar décroche Aquarelle, Franchise Magazine, avril/mai 2004, n°181, 64 et 70. 3. Cucina Idea ferme ses portes, Franchise Magazine, avril/mai 2004, n°181, 70. RÉSUMÉ La pérennité des réseaux de points de vente est ici étudiée à travers la théorie de l'écologie des populations et l'utilisation des analyses de survie. Le travail empirique, portant sur 912 réseaux présents en France sur la période 1992-2002 et correspondant à 4 337 observations, permet de conclure que seul un réseau sur trois survit au-delà d'une dizaine d'années et que la mixité, la taille, l'origine nationale et l'internationalisation du réseau sont des facteurs influençant positivement sa survie.Mots clés : Franchise, écologie des populations, analyses de survie, approche longitudinale, modèle de Cox.

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Possible Applications of Survival Analysis in Franchising Research

Cited by 23 publications

References 29 publications

The internationalization strategy of Spanish indigenous franchised chains: a resource-based view

The internationalization strategy of Spanish indigenous franchised chains: a resource-based view

Internationalization of Brazilian Franchise Chains: A Comparative Study

La pérennité des réseaux de points de vente: Une approche par l'écologie des populations et les analyses de survie

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