The article focuses on the symbolic matrix that underlies an Integral Education Program idealized by business elites, which is currently disseminated throughout Brazil by the agency of nonprofit organizations linked to the corporate realm, in "partnership" with the State. Such a model of public education was constituted with conceptions, world views and values proper to economically successful agents. From the symbolic authority implied in their "managerial capital", they assume a "pedagogical role" aiming the reform of the dispositions to action of public-school students. The analysis of the pedagogy of the homo economicus, based on the notion of "project of life", brought elements to clarify the agency of "corporate philanthropy" in the expanding model of "integral education". The concentration of economic, political, social, and symbolic capital of economic Este é um artigo de acesso aberto, licenciado por Creative Commons Atribuição 4.0 Internacional (CC BY 4.0), sendo permitidas reprodução, adaptação e distribuição desde que o autor e a fonte originais sejam creditados.