This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintained their wine consumption frequency is significantly higher than those who increased or decreased their consumption. Wine consumption frequency held up better than other types of alcohol (beer and spirits). We analyze heterogeneities among countries and individuals by employing the Marascuilo procedure and an ordered logit model. The latter identifies the impact of demographic, commercial, and psychosocial factors on wine consumption frequency. The results shed light on changes in wine consumer behavior during the first lockdown and consider possible post-lockdown trends that could be useful to industry players. (JEL Classifications: D5, L66, Q1)
Aim of study: This study aims to analyse how psychological factors related to the Covid-19 lockdown affected the frequency of wine consumption among Iberian consumers.Area of study: To achieve this goal, we used data collected from an online survey in Europe comprising 4489 observations from Portuguese and Spanish samples.Material and methods: Using an ordered probit model, we analysed the wine consumption frequency as a function of a set of explanatory variables related to psychological factors, sociodemographic variables, consumption characterisation and channels of trade variables.Main results: The identification of the hedonic nature of wine consumption explains the increase in frequency, while the negative feelings associated with the lockdown and health concerns are not relevant, which implies a different effect on consumption than in the case of other disasters. Consumer loyalty before the lockdown and the role that technology has played in explaining the frequency of consumption in the form of apps, online purchasing and digital drinks opens up a new horizon in the study of consumer behaviour.Research highlights: Although econometrically different, the impact of the Covid-19 crisis tend to be felt similarly among the Iberian countries. The effects of psychological impacts related to feelings of Covid-19 of the lockdown does not show impact in wine consumption behaviour. The consumer background and behavioural attitude towards wine explain most changes in consumption patterns
Aim of study: This study aims to analyse how psychological factors related to the Covid-19 lockdown affected the frequency of wine consumption among Iberian consumers.Area of study: To achieve this goal, we used data collected from an online survey in Europe comprising 4489 observations from Portuguese and Spanish samples.Material and methods: Using an ordered probit model, we analysed the wine consumption frequency as a function of a set of explanatory variables related to psychological factors and also sociodemographic variables, motivation-related variables and consumption characterisation.Main results: For Spanish respondents the fear of isolation was a decisive factor in increasing the probability of a higher frequency of wine consumption. Meanwhile, in Portugal, the fear of an economic crisis was the psychological factor leading to a higher consumption frequency.Research highlights: In both countries, psychological factors influenced the frequency of wine consumption during the lockdown due to Covid-19. However, the impact of the Covid-19 crisis has been felt differently in Spain and Portugal. Differences can be observed in both psychological and behavioural attitudes that have influenced the frequency of wine consumption and could also indicate significant cultural differences.
La globalización creciente de los mercados vinícolas, con la aparición de nuevos actores en la oferta y en la demanda y la mayor competencia, ha aumentado el interés por analizar su comercio internacional, buscando nuevas herramientas que permitan entender mejor el comportamiento de los flujos comerciales del vino. Este artículo examina las posibilidades del análisis Shift-Share -una técnica clásica que ha evolucionado para superar las limitaciones del modelo tradicional sin perder los atributos que la han hecho popular entre los investigadores de numerosos campos de la economía-para explicar la evolución de las exportaciones mundiales de vino.Para ello se aplica el modelo clásico y dos modelos derivados de él -Cuota de Mercado Constante y modelo econométrico Shift-Share-a las exportaciones de vino de los once principales países exportadores del mundo a los grandes mercados de importación entre los años 2000 y 2015. Con ello se pretende, en primer lugar, comprobar la consistencia de los resultados entre los tres modelos y, en segundo lugar, si es posible, determinar las fuentes de variación de las exportaciones en cada uno de los casos analizados.El análisis demuestra que, en general, los tres modelos dan lugar a resultados dispares e, incluso, contradictorios, lo que limita su aplicación de forma indiferenciada. Dicho esto, cabe señalar la excepción de los resultados en el caso de Nueva Zelanda que, además de ser los mejores, son los únicos consistentes. Los resultados para España son globalmente positivos, pero el factor competitividad da resultados diferentes según el modelo empleado.
Therefore, the OECD agricultural policy-index system was used. To the extent that transversal criteria are applied, which support the transfer of aid between territories, the results suggest that changing the payment assignation model would involve a redistribution of aid towards areas that currently least benefit from them.
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